This document provides guidance on designing effective websites for not-for-profit organizations. It recommends using high contrast colors, clear calls to action in prominent places, and including progress indicators to show supporters the impact of their involvement. Personality and photos/videos/apps should also be incorporated to engage visitors.
3. !"#$%&' DEUTSCH РУССКИЙ FRANÇAIS ESPAÑOL PORTUGUÊS
NEDERLANDS ITALIANO עברית TÜRKÇE
HAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10
is the campaigning
community bringing
people-powered
politics to decision-
making worldwide
THE AVAAZ MOVEMENT:
The World vs Wall St − Stand with 583,292
members worldwide
the Protests JOIN NOW
Email
STAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW
just now Thais Ayres, Brazil
24 hours to end o mundo vs wall street
ocean clear-cuts
Our oceans are being just now Johnathan McNeil, Canada
decimated -- deep-sea the world vs wall street
trawlers are clear-cutting
our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America
hours, a UN fisheries meeting could stop this the world vs wall street
The World vs Wall Street senseless destruction -- but only if enough of us
Living Proof | Campus | INT’L | USA
Welcome. Join Us.
ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG
African artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed the
Obscenity Future
Women activists win 2011
ONE launches provocative Nobel Peace Prize
PSA to fight famine in Horn
OCT 7, 2011
of Africa
Posted by Joe Powell
ONE unveiled a new PSA titled "The
F Word: Famine is the Real
Obscenity" to spark a more urgent Tracking our aid: A new map
response to the growing famine in Download the ONE App ONE Store for development
transparency
Somalia that has already killed more
OCT 6, 2011
than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white
Posted by Jenna Carter
your iPhone? There's an app for that. band, water bottle and other ONE
It's free and easy to use.MORE gear. MORE
October 3, 2011 #nfpDesignResults #bbecon
4. PERSONALITY!
Living Proof | Campus | INT’L | USA
Welcome. Join Us.
ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG
African artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed the
Obscenity Future
Women activists win 2011
ONE launches provocative Nobel Peace Prize
PSA to fight famine in Horn
OCT 7, 2011
of Africa
Posted by Joe Powell
ONE unveiled a new PSA titled "The
F Word: Famine is the Real
Obscenity" to spark a more urgent Tracking our aid: A new map
response to the growing famine in Download the ONE App ONE Store for development
transparency
Somalia that has already killed more
OCT 6, 2011
than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white
Posted by Jenna Carter
your iPhone? There's an app for that. band, water bottle and other ONE
It's free and easy to use.MORE gear. MORE
!"#$%&' DEUTSCH РУССКИЙ FRANÇAIS ESPAÑOL PORTUGUÊS
NEDERLANDS ITALIANO עברית TÜRKÇE
HAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10
is the campaigning
community bringing
people-powered
politics to decision-
making worldwide
THE AVAAZ MOVEMENT:
The World vs Wall St − Stand with 583,292
members worldwide
the Protests JOIN NOW
Email
STAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW
just now Thais Ayres, Brazil
24 hours to end o mundo vs wall street
ocean clear-cuts
Our oceans are being just now Johnathan McNeil, Canada
decimated -- deep-sea the world vs wall street
trawlers are clear-cutting
our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America
hours, a UN fisheries meeting could stop this the world vs wall street
The World vs Wall Street senseless destruction -- but only if enough of us
October 3, 2011 #nfpDesignResults #bbecon
5. NAVIGATION
!"#$%&' DEUTSCH РУССКИЙ FRANÇAIS
NEDERLANDS
ESPAÑOL
ITALIANO
PORTUGUÊS
עברית TÜRKÇE
UTS Sign the Petition! 1 of 10
is the campaigning
community bringing
people-powered
politics to decision-
making worldwide
THE AVAAZ MOVEMENT:
ll St − Stand with 583,292
members worldwide Living Proof | Campus | INT’L | USA
Welcome. Join Us. JOIN NOW
Email
ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG
AMPAIGNS HAPPENING RIGHT NOW
just now Thais Ayres, Brazil
24 hours to end
#nfpDesignResults #bbecon
October 3, 2011 clear-cuts
ocean
o mundo vs wall street
7. PHOTOS, VIDEOS & APPS !"#$%&' DEUTSCH РУССКИЙ FRANÇAIS ESPAÑOL PORTUGUÊS
NEDERLANDS ITALIANO עברית TÜRKÇE
HAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10
is the campaigning
community bringing
people-powered
politics to decision-
making worldwide
THE AVAAZ MOVEMENT:
The World vs Wall St − Stand with 583,292
members worldwide
Living Proof | Campus | INT’L | USA
Welcome. Join Us.
the Protests JOIN NOW
Email ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG
STAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW
just now Thais Ayres, Brazil
24 hours to end o mundo vs wall street
ocean clear-cuts
Our oceans are being just now Johnathan McNeil, Canada
decimated -- deep-sea the world vs wall street
trawlers are clear-cutting
our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America
the world vs wall street
African artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed the
The World vs Wall Street hours, a UN fisheries meeting could stop this
senseless destruction -- but only if enough of us
Obscenity Future
Women activists win 2011
ONE launches provocative Nobel Peace Prize
PSA to fight famine in Horn
OCT 7, 2011
of Africa
Posted by Joe Powell
ONE unveiled a new PSA titled "The
F Word: Famine is the Real
Obscenity" to spark a more urgent Tracking our aid: A new map
response to the growing famine in Download the ONE App ONE Store for development
transparency
Somalia that has already killed more
OCT 6, 2011
than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white
Posted by Jenna Carter
your iPhone? There's an app for that. band, water bottle and other ONE
It's free and easy to use.MORE gear. MORE
October 3, 2011 #nfpDesignResults #bbecon
9. NO
PROGRESS INDICATORS
PORTUGUÊS
עברית TÜRKÇE
is the campaigning
community bringing
people-powered
politics to decision-
making worldwide
THE AVAAZ MOVEMENT:
583,292
members worldwide
JOIN NOW
Email
ENING RIGHT NOW
now Thais Ayres, Brazil
o mundo vs wall street
now Johnathan McNeil, Canada
#nfpDesignResults #bbecon
the world vs wall street
October 3, 2011
11. CALL TO ACTIONS
(SIMPLE AND IN THE RIGHT PLACES)
!"#$%&' DEUTSCH РУССКИЙ FRANÇAIS ESPAÑOL PORTUGUÊS
NEDERLANDS ITALIANO עברית TÜRKÇE
HAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10
is the campaigning
community bringing
people-powered
politics to decision-
making worldwide
THE AVAAZ MOVEMENT:
The World vs Wall St − Stand with 583,292
members worldwide
the Protests JOIN NOW
Email
STAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW
just now Thais Ayres, Brazil
24 hours to end o mundo vs wall street
ocean clear-cuts
Our oceans are being just now Johnathan McNeil, Canada
decimated -- deep-sea the world vs wall street
trawlers are clear-cutting
our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America
hours, a UN fisheries meeting could stop this the world vs wall street
The World vs Wall Street senseless destruction -- but only if enough of us
October 3, 2011 #nfpDesignResults #bbecon
18. CALL TO ACTIONS
(SIMPLE AND IN THE RIGHT PLACES)
Living Proof | Campus | INT’L | USA
Welcome. Join Us.
ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG
African artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed the
Obscenity Future
Women activists win 2011
ONE launches provocative Nobel Peace Prize
PSA to fight famine in Horn
OCT 7, 2011
of Africa
Posted by Joe Powell
ONE unveiled a new PSA titled "The
F Word: Famine is the Real
Obscenity" to spark a more urgent Tracking our aid: A new map
response to the growing famine in Download the ONE App ONE Store for development
transparency
Somalia that has already killed more
OCT 6, 2011
than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white
Posted by Jenna Carter
your iPhone? There's an app for that. band, water bottle and other ONE
It's free and easy to use.MORE gear. MORE
October 3, 2011 #nfpDesignResults #bbecon
20. HIGH CONTRAST COLORS !"#$%&' DEUTSCH РУССКИЙ FRANÇAIS
NEDERLANDS
ESPAÑOL
ITALIANO
PORTUGUÊS
עברית TÜRKÇE
HAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10
is the campaigning
community bringing
people-powered
politics to decision-
making worldwide
THE AVAAZ MOVEMENT:
The World vs Wall St − Stand with 583,292
members worldwide
the Protests JOIN NOW
Email
STAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW
just now Thais Ayres, Brazil
24 hours to end o mundo vs wall street
ocean clear-cuts
Our oceans are being just now Johnathan McNeil, Canada
decimated -- deep-sea the world vs wall street
trawlers are clear-cutting
our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America
hours, a UN fisheries meeting could stop this the world vs wall street
The World vs Wall Street senseless destruction -- but only if enough of us
Living Proof | Campus | INT’L | USA
Welcome. Join Us.
ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG
African artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed the
Obscenity Future
Women activists win 2011
ONE launches provocative Nobel Peace Prize
PSA to fight famine in Horn
OCT 7, 2011
of Africa
Posted by Joe Powell
ONE unveiled a new PSA titled "The
F Word: Famine is the Real
Obscenity" to spark a more urgent Tracking our aid: A new map
response to the growing famine in Download the ONE App ONE Store for development
transparency
Somalia that has already killed more
OCT 6, 2011
than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white
Posted by Jenna Carter
your iPhone? There's an app for that. band, water bottle and other ONE
It's free and easy to use.MORE gear. MORE
October 3, 2011 #nfpDesignResults #bbecon
21. ONLY THE CONTENT
THE VISITOR IS INTERESTED IN
October 3, 2011 #nfpDesignResults #bbecon
22. ONLY THE CONTENT
THE VISITOR IS INTERESTED IN
October 3, 2011 #nfpDesignResults #bbecon
23. ONLY THE CONTENT
THE VISITOR IS INTERESTED IN
October 3, 2011 #nfpDesignResults #bbecon
24. ONLY THE CONTENT
THE VISITOR IS INTERESTED IN
October 3, 2011 #nfpDesignResults #bbecon
25. ONLY THE CONTENT
THE VISITOR IS INTERESTED IN
October 3, 2011 #nfpDesignResults #bbecon
26. ONLY THE CONTENT
THE VISITOR IS INTERESTED IN
October 3, 2011 #nfpDesignResults #bbecon
27. ONLY THE CONTENT
THE VISITOR IS INTERESTED IN
October 3, 2011 #nfpDesignResults #bbecon
28. ONLY THE CONTENT
THE VISITOR IS INTERESTED IN
October 3, 2011 #nfpDesignResults #bbecon
31. THE COMPLETE PICTURE. !"#$%&' DEUTSCH РУССКИЙ FRANÇAIS
NEDERLANDS
ESPAÑOL
ITALIANO
PORTUGUÊS
עברית TÜRKÇE
HAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10
is the campaigning
community bringing
people-powered
politics to decision-
making worldwide
THE AVAAZ MOVEMENT:
The World vs Wall St − Stand with 583,292
members worldwide
the Protests JOIN NOW
Email
STAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW
just now Thais Ayres, Brazil
24 hours to end o mundo vs wall street
ocean clear-cuts
Our oceans are being just now Johnathan McNeil, Canada
decimated -- deep-sea the world vs wall street
trawlers are clear-cutting
our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America
hours, a UN fisheries meeting could stop this the world vs wall street
The World vs Wall Street senseless destruction -- but only if enough of us
October 3, 2011 #nfpDesignResults #bbecon
38. THE COMPLETE PICTURE. Living Proof | Campus | INT’L | USA
Welcome. Join Us.
ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG
rican artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed
Obscenity Future
Women activists win 2011
ONE launches provocative Nobel Peace Prize
PSA to fight famine in Horn
OCT 7, 2011
of Africa
Posted by Joe Powell
ONE unveiled a new PSA titled "The
F Word: Famine is the Real
Obscenity" to spark a more urgent Tracking our aid: A new map
response to the growing famine in Download the ONE App ONE Store for development
transparency
Somalia that has already killed more
OCT 6, 2011
than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white
Posted by Jenna Carter
your iPhone? There's an app for that. band, water bottle and other ONE
It's free and easy to use.MORE gear. MORE
October 3, 2011 #nfpDesignResults #bbecon