2. Overview
“Dove” Campaign for real beauty
Launched in 2003 to expand the product range
from soaps to health and beauty products
In 2005, launched the website
http://campaignforrealbeauty.com
Known as one of the Most Successful Dove
Campaigns ongoing
6. What worked?
Very High Number of views for Videos
Spread without any Media spends
Created the buzz
Website brought more traffic than Super Bowl
7. Stuff which were missed
No Connect with Social Networks
More Traffic means More Critics
Strategy for handling Online critics did not
exist
9. “Here We Go” by Green Peace
Organization
UPDATE: Thanks to the
staggering public support
for our international Dove
campaign in April 2008,
Unilever has now agreed
to play their part in saving
the Paradise Forests of
South East Asia. As the
biggest single buyer of
palm oil in the world,
Unilever has a special
responsibility to help
clean up the industry
that's behind so much
forest destruction.
