Fundamentals of advertising v3

Advertising is: ,[object Object],[object Object]

Parts of an Ad Headline Body copy logo Baseline

Parts of an Ad Lead in Body copy Baseline logo Legal Visual Headline Contact

Body copy Visual Headline Contact logo

Fundamentals of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Advertise? – The purpose of Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The purpose of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The purpose of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising – By category ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Advertises? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media - a broad classification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Advertising mix Consumers Advertiser Media Advertisement

Fundamentals of advertising v3

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Fundamentals of advertising v3