2. DEFINITION OF PRODUCT Its a bundle of physical, chemical or intangible attributes that have the potential that satisfy present and potential customers wants. It means goods and services which combination of company offers to the target market .
6. Convenience Products Convenience Products Staples Impulse Emergency Most frequently and most Routinely Purchased Purchase totally unplanned Exposure vital Least interest in price & quality comparisons . Purchased due to urgent needs.
7. SHOPPING PRODUCTS Shopping Products Homogeneous Heterogeneous Shopping Focuses mainly on quality comparisons Shopping Focuses mainly on price comparisons.
8. SPECIALITY PRODUCTS Specialty products Strongest brand conviction exposure not too important shopping focuses on locating product strongest loyalty
9. UNSOUGHT PRODUCTS Unsought Products Regularly New Existing products unwanted now Totally new & unfamiliar products unwanted now
