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The G o o g l i z a t i o n of Information: Google’s Influential Reach Over Information John Repplinger Science Librarian Willamette University Oregon Library Association, Annual Conference, April 19 th , 2007.
What is “Googlization?” ,[object Object],[object Object]
Four Questions ,[object Object],[object Object],[object Object],[object Object]
Why Google? Why not Yahoo, Microsoft, or Amazon? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Most Influential Services TEXT MULTIMEDIA
Text Resources ,[object Object],[object Object],[object Object],[object Object]
News Search
News Search Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web Search
Web Search Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web Search (Cheat Sheet) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Safesearch:breast cancer Excluded adult content intext:ebooks Keyword in body of text site:www.libraryjournal.com “reviews” One web site 35 Celsius in Fahrenheit; 35 dollars in euros Conversions 38+71; 978/456; 50 % of 100. etc. Calculations “ live and learn” Exact phrases define vodou Definitions Do This If You Need…
Web Search (Cheat Sheet continued…) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Bphonebook:Library Journal NY Business phone numbers movie:Blades of Glory 97304 (zipcode) Showtimes stocks:ncesa Stock quote weather 97301 (zipcode) Local weather book Animal Farm Book text search related:www.libraryjournal.com Related pages polygamy daterange:200601-200605 Specific date range Do This If You Need…
Book Search
Book Search
 
 
Google Book Search Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Google Book Search Impact on Info Profession & Society (continued)
Google Scholar Does not limit to specific fields (e.g. anthropology or botany)
Google Scholar
Google Scholar Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Scholar Subject Coverage Compared to Other Databases Source: Neuhaus, Chris; Neuhaus, Ellen; Asher, Alan; Wrede, Clint. 2006. “The Depth & Breadth of Google Scholar: an Empirical Study.” Libraries and the Academy, 6(2):132-33. 39% Social Sciences 41% Education 52% Business 10% Humanities 76% Science & Medicine 77% Multidisciplinary Percent Subject (e.g. GS covers 52% of info ABI/INFORM Global databases)
Google Scholar Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object],[object Object]
Multimedia Resources ,[object Object],[object Object],[object Object],[object Object]
Google Images Source: http://www.microscopy.fsu.edu/cells/animals/images/animalcell.jpg
Google Images Impact on Info Profession & Society ,[object Object],[object Object]
Google Earth (High Detailed Satellite & Arial Images)
Google Earth (3-D Imagery)
Google Earth Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object]
Source: http://www.youtube.com/watch?v=9V36qczYvmI Google Video Impact on Info Profession & Society
Google Video Impact on Info Profession & Society ,[object Object],[object Object],[object Object]
Influence Over Information ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Influence Over Info Profession
Influence Over Society ,[object Object],[object Object],[object Object],[object Object],[object Object]
Influence Over Society ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions & Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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googlization of information

  • 1. The G o o g l i z a t i o n of Information: Google’s Influential Reach Over Information John Repplinger Science Librarian Willamette University Oregon Library Association, Annual Conference, April 19 th , 2007.
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  • 6. Most Influential Services TEXT MULTIMEDIA
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  • 12. Web Search (Cheat Sheet) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Safesearch:breast cancer Excluded adult content intext:ebooks Keyword in body of text site:www.libraryjournal.com “reviews” One web site 35 Celsius in Fahrenheit; 35 dollars in euros Conversions 38+71; 978/456; 50 % of 100. etc. Calculations “ live and learn” Exact phrases define vodou Definitions Do This If You Need…
  • 13. Web Search (Cheat Sheet continued…) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Bphonebook:Library Journal NY Business phone numbers movie:Blades of Glory 97304 (zipcode) Showtimes stocks:ncesa Stock quote weather 97301 (zipcode) Local weather book Animal Farm Book text search related:www.libraryjournal.com Related pages polygamy daterange:200601-200605 Specific date range Do This If You Need…
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  • 20. Google Scholar Does not limit to specific fields (e.g. anthropology or botany)
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  • 23. Google Scholar Subject Coverage Compared to Other Databases Source: Neuhaus, Chris; Neuhaus, Ellen; Asher, Alan; Wrede, Clint. 2006. “The Depth & Breadth of Google Scholar: an Empirical Study.” Libraries and the Academy, 6(2):132-33. 39% Social Sciences 41% Education 52% Business 10% Humanities 76% Science & Medicine 77% Multidisciplinary Percent Subject (e.g. GS covers 52% of info ABI/INFORM Global databases)
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  • 26. Google Images Source: http://www.microscopy.fsu.edu/cells/animals/images/animalcell.jpg
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  • 28. Google Earth (High Detailed Satellite & Arial Images)
  • 29. Google Earth (3-D Imagery)
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  • 31. Source: http://www.youtube.com/watch?v=9V36qczYvmI Google Video Impact on Info Profession & Society
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