3. • ANGLO-DUTCH COMPANY FORMED IN 1930
• HVMC FORMED IN 1931
• LARGEST AD SPENDERS IN THE
TRADITIONAL & NON-CONVENTIONAL MEDIA
• 2007 ,THE COMPANY RENAMED ITSELF ‘HUL’

4. • COSMETIC BEAUTY SHAMPOO
• FIRST SHAMPOO BRAND TO LAUNCH TWO IN ONE
SHAMPOO
• IN 2003 SUNSILK BRAND WAS RE-LAUNCHED AS
SUNSILK NATURALS
• IN 2007 IT WAS REINFORCED THROUGH
CELEBRITY ENDORSEMENTS

5. • HUL LAUNCHED sunsilkgangofgirls.com
• SOCIAL NETWORKING SPACE FOR GIRLS
• BUILT ON THE CONCEPT OF GIRL BONDING
• REVEALES PERSONAL INFORMATION & COULD BE
BLOCKED
• CLAIMED TO HAVE CONTENT FILTERS & OTHER
SECURITY FEATURES
• CENTERPIECE OF GOG WAS MAKEOVER MACHINE

6. • BROADCAST
• PRINT
• ONLINE
• OUTDOOR MEDIA

7. • BUILDING ONLINE COMMUNITY
• WOMEN FELT PRESENCE ON INTERNET
• INTERACTIVE COMMUNICATION & CONNECT
WITH TG ON PERSONAL LEVEL
• SHIFT FROM INDIVIDUAL INTEREST TO
COMMON INTEREST

8. ITS IN HIGHLIGHTS B’COZ….
• RICH & INFORMATIVE CONTENT
• SPIRIT OF GANGING
• INTERACTIVE TOOLS & APPLICATIONS
• SPACE TO INTERACT WITH OTHER USERS
• PLATFORM FOR SELF-EXPRESSION

9. STRATEGIC INSIGHTS
• SPACE OF FASHION & STYLE
• OPERATED ON FUNDAMENTAL PRINCIPLES
WITH UNDERSTANDING OF TG
• EXCLUSIVE ONLINE COMMUNITY FOR SUCH
LIKE MINDED GIRLS
• KEEPS UP WITH LATEST FASHION & TREND
• EVOLVED IN ITS LOOK ,TONE & CORE
• CONTENT

10. RESULTS
• Total Registration – 7,16,621
• Average Monthly Page Views – 30,00,000
• Average Monthly Hits – 1,20,00,000
• Average Monthly Unique Visitors – 97,086
• Total Number of Gangs – 42,586
• Average Visit Length – 11.06 minutes

11. Thank
You