This is a cool talk and can be seen at www.mediacontacts.sg

1. SEM: A Quantitative Marketer’s Approach SEMCON, Manila 9 Sep 2008

5. Media Cost and Relevancy Old Media New Media

7. 1. Search Marketing using a Dynamic, Database Driven approach

9. Live Case Study Affiliate Marketing Solution for BookingWiz Affiliate network using Dynamic database driven Site architecture

14. Rank of Keyword Keyword Query Volume HEAD TAIL Actions per Session for Dynamic Site Actions per session for Static Site 1.0 1.50 METRIC 1

15. Rank of Keyword Keyword Query Volume HEAD TAIL CPC for Dynamic Site CPC for Static Site 1.0 0.80 METRIC 2

16. Rank of Keyword Keyword Query Volume HEAD TAIL CPA for Dynamic Site CPA for Static Site 1.0 0.55 METRIC 3

17. 2. Search Marketing using Dynamic, Database Driven Ads using Engine APIs

18. MSN Video Promotion Google SERP Customer Search Ad MSN Video

19. Reduce CPA, Grow Volumes Challenge: How to maximize relevancy and CTR% of the ads ? Solution: Dynamic ads, that have current test scores will induce a better response that Static ads Technology: Obtain current scores and input into ads programmatically via Engine APIs

20. Case Study 2: Media Buying – Lowering CPA by increasing relevance

21. 3. The Holy Google Equation

23. Optimisation for a Airline Client Focus on Highest Quality Keywords 80% Fall in CPC 800% increase in Conversion% Increase in ROI of 4000 %

24. 4. Multivariate Testing For optimizing Landing Page Engagement

27. Why: 3