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Edition 1
- Impact of Blogs & Social Media on Business and Marketing -

December 2006

© Scenario Communication Partners 2006

1
Toby Bloomberg, Bloomberg Marketing, US

http://divamarketingblog.com

The Blog Mantra should be
kept top of mind: Honesty,
Transparency, Authenticity
and throw in a little
passion.

December

© Scenario

2
Anurag Batra, Editor-in-Chief & Publisher, Exchange4Media

http://exchange4media.com

Internet Marketing is
young in India, but is
catching up. Blogging is
totally new unchartered
territory…

December

© Scenario

3
Govindraj Ethiraj, Editor-New Media, Business-Standard

http://datelinebombay.blogspot.com

If I look at blogs… I guess it
gives me valuable insights
into the process of
innovation… and also, some
insights into the people
behind the products and
services.

December

© Scenario

4
Rajesh Lalwani -BlogWorks™ Consulting

http://blogworks.in

There will be reactive
blogging…in response to
being spoken about on
blogs, but marketers and
corporates who adopt
blogging proactively will
benefit…

December

© Scenario

5
Jonathan Schwartz, President, Sun Microsystems
http://blogs.sun.com/jonathan/

December

© Scenario

6
Wells Fargo Bank - Blog
http://blog.wellsfargo.com

December

© Scenario

7
You are being spoken about: Are you listening?

Track issues, analyse.
Opportunity/ Crisis?
Wouldn’t you like to
participate in the
conversation/s?
December

© Scenario

8
New Age Marketing
http://ysearchblog.com

Inputs come handy in
identifying customer
needs and help fine
tune product
offerings.
December

© Scenario

9
Who wants brochure speak

Passionate - Real
Vespa owners Neil
Barton and
Crystal Waters
write Vespaway.

December

© Scenario

10
Engage, don’t sell

“Vespaway celebrates the
urban mobile lifestyle and
includes articles, tips, tricks
and links on the latest tools
to help individuals get
around any city more quickly,
easily and enjoyably.”  
December

© Scenario

11

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Blog the Talk

  • 1. Edition 1 - Impact of Blogs & Social Media on Business and Marketing - December 2006 © Scenario Communication Partners 2006 1
  • 2. Toby Bloomberg, Bloomberg Marketing, US http://divamarketingblog.com The Blog Mantra should be kept top of mind: Honesty, Transparency, Authenticity and throw in a little passion. December © Scenario 2
  • 3. Anurag Batra, Editor-in-Chief & Publisher, Exchange4Media http://exchange4media.com Internet Marketing is young in India, but is catching up. Blogging is totally new unchartered territory… December © Scenario 3
  • 4. Govindraj Ethiraj, Editor-New Media, Business-Standard http://datelinebombay.blogspot.com If I look at blogs… I guess it gives me valuable insights into the process of innovation… and also, some insights into the people behind the products and services. December © Scenario 4
  • 5. Rajesh Lalwani -BlogWorks™ Consulting http://blogworks.in There will be reactive blogging…in response to being spoken about on blogs, but marketers and corporates who adopt blogging proactively will benefit… December © Scenario 5
  • 6. Jonathan Schwartz, President, Sun Microsystems http://blogs.sun.com/jonathan/ December © Scenario 6
  • 7. Wells Fargo Bank - Blog http://blog.wellsfargo.com December © Scenario 7
  • 8. You are being spoken about: Are you listening? Track issues, analyse. Opportunity/ Crisis? Wouldn’t you like to participate in the conversation/s? December © Scenario 8
  • 9. New Age Marketing http://ysearchblog.com Inputs come handy in identifying customer needs and help fine tune product offerings. December © Scenario 9
  • 10. Who wants brochure speak Passionate - Real Vespa owners Neil Barton and Crystal Waters write Vespaway. December © Scenario 10
  • 11. Engage, don’t sell “Vespaway celebrates the urban mobile lifestyle and includes articles, tips, tricks and links on the latest tools to help individuals get around any city more quickly, easily and enjoyably.”   December © Scenario 11