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INDIAN MEDIA INDUSTRY-    THE ROAD TO GOLBAL INFORMATION & ENTERTAINMENT……… ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HISTORY OF STARPLUS
STAR PLUS  – Changing pace with the changing time ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MIX BRANDING THROUGH PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRANDING THROUGH PRICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE GENERAL PRICING MODEL Week day’s Pricing (Monday – Friday)   0:00 1:00  Late night RODP  5,250       1:00 7:00  Overnight RODP  3,750      7:00 12:00  Morning RODP  22,500     12:00 19:00  Daytime RODP  67,500    Week End’s Pricing Saturday      13:00 16:00  Shanivaar Express  112,500      16:00 19:00  Shanivaar Express  337,500      Sunday 17:30 21:00  Ravivar Superhits  337,500        21:00 23:00  Zara Nach Ke Dikha  675,000     
BRANDING THROUGH PLACE With the revolution of cable connection in the mid 90’s  Star Plus began to streech its feet among Pan India and with the new evolution  of the DTH services its reach had became much more extensive.At present it is been broadcasted in the countries like    Australia ,  Europe ,  Hong Kong , India ,  Middle East ,    New Zealand , Singapore ,  UnitedKingdom ,  Mauritius ,     United States  and  Canada . The Headquarters is located at Mumbai.
BRANDING THROUGH PROMOTIONS ,[object Object],[object Object],[object Object]
ADVERTISING STRATEGIES ADOPTED FOR THE BRAND STAR PLUS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transit Advertising Out door Advertising
BRAND FRAMEWORK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND FRAMEWORK  (CONTD ……) ,[object Object],[object Object],[object Object]
BRANDING STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Indian media industry

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. THE GENERAL PRICING MODEL Week day’s Pricing (Monday – Friday)   0:00 1:00 Late night RODP 5,250       1:00 7:00 Overnight RODP 3,750     7:00 12:00 Morning RODP 22,500    12:00 19:00 Daytime RODP 67,500    Week End’s Pricing Saturday      13:00 16:00 Shanivaar Express 112,500      16:00 19:00 Shanivaar Express 337,500      Sunday 17:30 21:00 Ravivar Superhits 337,500       21:00 23:00 Zara Nach Ke Dikha 675,000     
  • 9. BRANDING THROUGH PLACE With the revolution of cable connection in the mid 90’s Star Plus began to streech its feet among Pan India and with the new evolution of the DTH services its reach had became much more extensive.At present it is been broadcasted in the countries like Australia ,  Europe ,  Hong Kong , India ,  Middle East , New Zealand , Singapore ,  UnitedKingdom ,  Mauritius ,    United States and Canada . The Headquarters is located at Mumbai.
  • 10.
  • 11.
  • 12. Transit Advertising Out door Advertising
  • 13.
  • 14.
  • 15.
  • 16.