Presentation at IIM - lessons from my time @c2w
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IIMs routinely ask senior executives to present on what they\’ve learn during their career.
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Presentation at IIM - lessons from my time @c2w
- 1. Lessons from mytime@c2w Raj Menon COO, c2w.com
- 2. Contests2win – Who we are Set up in 1998 by Alok Kejriwal, c2w is one of the most prominent online brands in India
- 3. Choose your VC well Our clients are our VCs
- 4. Leverage your clients, partners Think Smart, Think Different – try and get free marketing, PR is free
- 7. Comparison Keep your site/idea in Beta mode all the time User Gratification – Content Creation, Entertainment, Prizes, Community Vibrant Community Users Earn – Google Adsense for UGC contests User Gratification – Prizes, Entertainment/Fun Prizes from C2W and Users Prizes from C2W only Over 20000 Video Contests created by users Limited Video Content User Role – Creation & Participation User Role - Participation Dynamic Architecture Html Look Over 50000 Contests 70 to 100 Contests New c2w.com Old c2w.com
- 8. BRANDS can scream if they want to
- 9. But it’s not sure if they will be heard
- 10. Consumers have SO MANY options!
- 11. 92% of the digital consumers only buy a product if their peers, social influencers or blogs have written positive review about them.
- 12. How can I become one of their conversations?
- 14. how CONSUMERS INTERACT with YOUR BRAND? CONSUMERS PLAY. CREATE. SHARE.
- 18. QUIZ
- 19. Hangman
- 20. Crossword
- 21. Personality Test
- 22. User Creation Campaigns Other Clients 1900+ contests created More than 800,000 brand interactions! Campaign live for one month
- 23. User Creation Campaigns Other Clients 1200 contests created More than 300,000 brand interactions!
- 24. User Creation Campaigns Other Clients 300 contests created More than 500,000 brand interactions!
- 25. Bingo Mad angles – Consumer created Ad - 1
- 26. Bingo Mad angles – Consumer created Ad - 2
- 27. Bingo Mad angles – Consumer created Ad - 3
- 28. Bingo Mad angles – Consumer created TVC
- 29. Boss Ka Boss Viral Film
- 31. YouCharades.com
- 34. Crowdsourcing makes Users Brand Ambassadors
- 36. How value gets created
Editor's Notes
- Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened.
- Igor: A few fundraising facts to give a sense of how successful he was at creating this social movement: 1.7M contributors thru april 2008 2.9M total contributions thru april 2008 93% total contributions under 100 in April 2008 according to Huffington Post While the campaign doesn’t report on % of contributions received online, anecdotally we know the smaller contributions tend to come online November 2008, 3.0M contributors 6.5M online donations 93% total contributions under 100 Average online donation $80 $500 million raised online Source: http://voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html