Coca-Cola in Rural India

Coke in Rural India Submitted to:- Mr.N.H Mullick

Rural Market Scenario ,[object Object],[object Object],[object Object]

Rural Market Scenario ,[object Object],[object Object]

Coke in India ,[object Object],[object Object]

Coke in India ,[object Object],[object Object],[object Object]

Coke Rural Initiatives ,[object Object],[object Object],[object Object]

Coca- Cola in Indian Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

‘ Thanda’ Goes Rural ,[object Object],[object Object],[object Object]

‘ Thanda’ Goes Rural ,[object Object],[object Object]

Brand Localization Strategy: The Two Indias ,[object Object],[object Object],[object Object],[object Object]

India B: “Thanda Matlab Coca-Cola” ,[object Object],[object Object],[object Object],[object Object]

CCI’S Rural marketing strategy ,[object Object],[object Object],[object Object],[object Object]

Availability ,[object Object],[object Object],[object Object],[object Object]

Availability ,[object Object],[object Object]

Affordability ,[object Object],[object Object],[object Object]

Affordability ,[object Object],[object Object],[object Object],[object Object]

Acceptability ,[object Object],[object Object],[object Object]

Distribution Strategy ,[object Object],[object Object],[object Object]

Coke Rural Market 5,472 4,263 3,935 Distributors 25% 21% 13% Rural Penetration 158,432 130,375 81,388 Rural Coverage 2003 2002 2001

CCI’s distribution system in urban areas CCI’s distribution system in Rural areas Distribution Strategy

Advertising Strategy ,[object Object],[object Object],[object Object]

Advertising Strategy ,[object Object],[object Object],[object Object],[object Object]

Advertising Strategy ,[object Object],[object Object]

Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rural Success ,[object Object],[object Object],[object Object],[object Object]

Pepsi Vs Coke ,[object Object],[object Object],[object Object],[object Object]

Future Prospects ,[object Object],[object Object],[object Object],[object Object],[object Object]

Future Prospects ,[object Object],[object Object],[object Object]

Pesticides Issue ,[object Object],[object Object],[object Object],[object Object]

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