1) AMIRA participated in the BIOFACH-2013 organic trade fair in Bangalore Palace from November 14-16, where their booth showcased approximately 60 organic products and received a massive positive response. 2) The AMIRA booth was inaugurated by the Minister of State for Agriculture and received the first runner-up award. 3) Over the three days of the expo, around 500 visitors showed interest in AMIRA's organic rice, pulses, oils, spices and sweetener products and inquired about availability in Bangalore and other cities.

1. BIOFACH-2013, BANGALURU
EXHIBITION SUMMARY
Exhibition Dates: 14th November 2013 – 16th November 2013
Venue: Bangalore Palace, Vasant Nagar, Bangaluru
It was a very good experience participating in the Organic Trade fair wherein
AMIRA Booth got Massive response in terms of presentation and range of
upcoming AMIRA Organic products.
AMIRA booth was inaugurated by Honorable Minister of state for Agriculture,
Mr. Tariq Anwar.
Almost 60 AMIRA Organic Products were displayed in the booth in sample
packaging (since original packaging is under development).The sample
packaging was appreciated by many attendees.
A mass sampling of Organic rice based products was conducted every day
during the fair. Overall response was overwhelming.
Many distributors and retailers from difference cities showed interest in AMIRA
organic products and inquired for product availability and launch.
ICCOA organized a Buyer-Seller meet wherein AMIRA participated and met with
few prospective customers.
Mr. Ajay Katyal addressed press talking about Organic industry as a whole and
addressed the Organic industry growth trends, consumer preferences, role of
government and challenges.
The AMIRA booth got FIRST Runner-up award by BIOFACH & ICCOA panel
received by Mr. Ajay Katyal on behalf of AMIRA.
The following product categories were displayed
Traditional Basmati Rice
Other specialty Rice
Pulses
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Oil Seeds
Spices
Sweetener
All categories of AMIRA Organic products were appreciated by most of the attendees.
During THREE days of Expo Approx. 500 visitors visited the booth and shown interest
in products. Many distributors and retailers inquired about the product availability in
Bangaluru and other cities. Visitors profile also included farmers, potential vendors
and members of different certification bodies.

2. Pic 1. Minister of state for Agriculture, Mr. Tariq Anwar Inaugurating AMIRA Booth
Pic 2. Mr. Ajay Katyal expressing his views on Organic Industry in Press meet at Biofach

3. Pic 3. AMIRA Booth
Pic 4. AMIRA Booth

4. Pic 5. AMIRA Booth Product display
Pic 6. Organic Products sampling at AMIRA booth

5. Pic 7 & 8. Mr. Ajay Katyal speaking to Visitors

6. Pic 6. Interaction with Farmers
Pic 6. AMIRA Booth Product Display

7. Pic 7. AMIRA Booth
Pic 8. AMIRA products Display

8. Pic 9. Mr. Ajay Katyal receiving Best Booth Category Award (First Runner-up)
Pic 10. Team AMIRA participated at Biofach