SEO copywriting is different from other forms of content writing. While creating SEO friendly content, the writer has to abide by certain rules. Though, most SEO content writers gain proficiency in this form of copywriting with time, there are a few common errors which every SEO writer must avoid.
1. Some Common SEO Copywriting Mistakes to Avoid
SEO copywriting is different from other forms of content writing. While creating SEO
friendly content, the writer has to abide by certain rules. Though, most SEO content writers
gain proficiency in this form of copywriting with time, there are a few common errors
which every SEO writer must avoid.
* Choosing the phrase or keywords blindly - It is extremely important choose right
keywords in your write-ups. There are some strategies to find out the most appropriate
keywords for a particular business niche. To get those keywords, you must choose to hire a
reliable SEO agency instead of just assuming or estimating what the keywords should be.
* Not tracking the keywords - Apart from knowing the right keywords for your articles, you
should even know how these keywords must appear in the article and in what frequency.
Both keyword selection and keyword density play a significant role in placing the content
higher on the search results of different search engines. Not tracking the keywords can
have adverse effect on your SEO ranking.
* Boring articles - No doubt an SEO writer must focus on keywords while writing an article.
However, it does not imply creating the content with only keywords, making it
meaningless. You should know how to smartly insert the keywords in the content without
making it boring and pointless.
* Spelling errors - Spell-check is a superb gift for content writers. So, do make use of this
option. Making a spelling error is the SEO write-ups despite of having this tool means you
are actually up for disaster.
* Not providing the links - Linking an article to a website's home page is extremely
important. Missing this means losing the quintessence of writing the article. You can make
the readers reach your website by providing links in the article. If you do not provide the
links, the readers may not know about your company.
2. * Placing the crucial content at the end - Top search engines like Google, MSN, Yahoo etc
give importance to the articles having keywords inserted in the initial paragraphs. Putting
the keywords at the end of an article leaves it with little significance from SEO standpoint.
* Adopting an unsuitable tone - An SEO content writer should adopt a suitable tone while
developing the content. Usually the tone depends on the kind of audience that you wish to
target.
These are some of the most common mistakes SEO copywriting mistakes that must be
avoided. So, next time when you sit down to work on your new SEO content writing project,
do take note of these mistakes and make sure not to repeat them.
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