AutoConnections 2012 Conference and Exposition - Learn more and register online at http://AutoCon2012.com

1. AutoConnections 2012 Conference & Expo
September 5-8 at The Aria Resort Casino, Las Vegas
Connecting your dealership with the right technologies,
strategies, and leaders to create powerful new outcomes.
Powerhouse Keynote Speakers
Plus 80 Workshops, Panel Discussions & Labs
Dave Anderson Lon Safko Grant Cardone
President of Dave Anderson’s Learn To Lead, Marketing Consultant, CEO, Author of Extreme Grant is a Best-selling Author, Sales Training
Dave is author of twelve leadership Digital Marketing, and Fusion Marketing, Lon Expert and Twitter Top 10 Business Coach and
development books, including the shows corporations how to train managers to reality TV show host. Through his five books,
TKO Business Series, Up Your Business, If You think creatively, details the secrets of he discusses how to be successful in this new
Don’t Make Waves You’ll Drown, How to Run launching a successful on-line business. His economy. Cardone revolutionized the auto
Your Business by THE BOOK, and How to best selling book The Social Media Bible, is dealer industry by re-engineering their sales
Lead by THE BOOK. transforming marketing strategies. process and philosophy.
CONFERENCE HOSTED BY CONFERENCE PRODUCED BY

2. 6 Exciting Expo Themes
PEOPLE Regardless of whether you operate a single-point dealership, or a
multi-franchise dealer group, the need for attracting and hiring the right people,
then cultivating a culture in the work place that retains those great people is
greater than ever before. How do you make the most out of the Millennial
Generation?
What are some of the most effective and lowest cost resources for
pre-screening and selection? What are the interview questions that keep you
compliant with federal regulations? AutoCon 2012 will bring in the experts to
connect you with the resources that you need to ensure that people power your
Preliminary Agenda success and become your greatest asset, rather than becoming another
September 5th challenge to deal with.
1:00 PM Registration Opens
PROCESS Whether operating a CRM system, or simply updating specials
3:00 - 5:00 PM Business Assessments
and inventory displays, the need for Process definition, implementation, and
5:00 PM Opening General Session & Keynote training to support the consistent execution of work flow procedure is more
6:00 PM AWA Reception acute today than ever before.
7:00 PM 2012 AWA Awards Ceremony With more prospective customers than ever before making contact with
dealers prior to physically visiting the dealership, customer communication
September 6th process is an essential ingredient for a dealer’s success. AutoCon 2012 will
7:30 AM Breakfast provide mission critical information and insights on process management such
as CRM, email template design and daily use, daily workflow task lists, BDC
8:30 AM Opening General Session
design and implementation, Internet Sales.
10:00 AM Ten Workshops
11:00 AM Break in Exhibit Hall MEASUREMENT Many dealers and managers are familiar with the
11:45 AM Ten Workshops phrase “You cannot manage what you do not measure…” , yet far too often
1:00 PM Lunch dealers are asked to make decisions around marketing, sales, process and
2:00 PM Ten Workshops investments without adequate performance metrics, analytics or other
3:15 PM Break in Exhibit Hall information that would make up what we all refer to as “measurement” .
4:00 PM Ten Workshops This workshop track is all about connecting dealers with the resources, tools,
5:15 PM Sponsored Labs
strategies and tactics to drive measurement and accountability in a dealership
so that your decisions become data empowered and more likely to result in an
6:00 PM General Session
ongoing, ever improving competitive advantage.
7:00 PM Evening Reception in Exhibit Hall
SOCIAL MEDIA Social networks continue to grow at rapid speeds for
September 7th one reason: we’re all social by nature. This especially holds true in the
7:30 AM Breakfast automotive industry, where customer service and social interactions are the
8:30 AM Opening General Session foundation of a successful dealership.
9:45 AM Ten Workshops This conference puts an emphasis on leveraging social media and online
10:45 AM Break in Exhibit Hall networking to grow your dealership’s online presence. All the major bases will
be covered, including Facebook, Twitter, Google+, Pinterest, and several other
11:30 AM Expert Roundtables
niche networks.
12:45 PM Lunch
2:00 PM Ten Workshops LOCAL REACH Capturing local buyers is the key to success for most
3:15 PM Break in Exhibit Hall dealers. This starts with being visible in local search results, such as Google
4:00 PM Ten Workshops Places and Yelp, and continues with gaining positive reviews on these sites from
5:15 PM Sponsored Labs satisfied customers.
6:00 PM General Session AutoCon 2012 focuses on the fundamentals of local marketing for your
7:00 PM Evening Reception in Exhibit Hall dealership. Topics range from creating a consistent local branding strategy to
building relationships with community influencers to drive traffic and referrals
to your dealership.
September 8th
7:30 AM Breakfast MOBILE Over 90% of Americans keep their cell phones within arms reach
8:30 AM Ten Workshops 24 hours a day. Mobile is one of the fastest growing consumption channels, with
10:00 AM General Session smart phone adoption rates skyrocketing among consumers.
11:30 PM Closing Remarks With more website visitors coming via mobile devices, it is increasingly
12:00 PM Bonus Workshop Sessions important for dealers to have a strong presence in this area. AutoCon 2012
delivers key information about mobile topics such as responsive web design,
creating custom mobile apps, SMS marketing strategies and more.

3. AutoConnections 2012
Conference & Expo
September 5-8, 2012
Aria Resort & Casino, Las Vegas
Aria Resort & Casino - THIRD FLOOR EXHIBIT HALL MEETING ROOMS
& Process
LABS Board 7
•
8 Room
People
6
Premium Exhibitor Space
Measurement
9 5
10
4
•
GENERAL MEALS
STAGE
SESSION 3
11
& AWA Mobile
Ceremony 12 2
•
1
Social
13
•
RESTROOMS Local •
PRESS RESTROOMS
ENTRY
EVENT SPONSORS & EXHIBITORS
For Sponsorship, Exhibitor and Speaker Opportunities
call Carrie Hemphill, Managing Director of First Class Educators
at 908-601-6475
CONFERENCE HOSTED BY CONFERENCE PRODUCED BY

4. REASONS TO ATTEND:
The AUTO CONNECTIONS difference:
TRIC Educational
CEN Aria tes
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Courses
R om ight Our Educational Workshops are
Ro /n pitch-free, lead by vetted industry
Sponsored $ 125 experts, national speakers, and
LE
proven thought leaders.
Workshops
DEA
Gives dealers who are shopping
for solutions, new technology, Business
products and services the
opportunity to hear first hand
Friendly
from supplier experts. Staying connected is a priority -
Early
FREE WiFi is provided in all
Regi Bird
areas (exhibit hall, hotel
r rooms, workshops and labs). strat
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P rinc ive End
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Breakfast and Lunch are a great
co s
opportunity for peer-to-peer
AutoCon Labs
regi networking and sharing of best
practices – and all are included AutoCon offers hands-on
in your registration. presentations of products and
technology in a lab setting.
Expo Hall
Our exhibition hall is
organized by product groups,
ve
making shopping easy.
R ecei nds
a
ous lier
1 Measurement
2 People Th pp
u
3 Process
in S edits
Cr
4 Social
5 Local
6 Mobile
Vegas is a gas,
you could have some fun
while you learn something.