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Online Classifieds Use Has DoubledGuess What That Meant For Newspapers
1. Online Classifieds Use Has DoubledGuess What That Meant
For Newspapers
Over yesteryear 4 years, the use associated with on-line classified ads through U.S. adults features
doubled, based on any study from your Pew World wide web along with American Lifestyle Project.
Specifically, 49 percent of adult internet users say they've accessed a web-based classified,
compared for you to 22 % that does thus four years ago. And Also by making use of an typical day, 9
percent regarding users go to an on your internet classified, up via 4 percent in 2005.
This story has been created by David Kaplan.
By David Kaplan
As a corollary, Pew highlights how newspaper classifieds have fallen off the cliff, though anyone
who's checked out newspaper company earnings studies more than the past year sees that that
column is actually generally filled using a number of double-digit declines. Since peaking at 19.6
million in 2000, Pew notes that will newspaper classifieds get plunged almost 50 % to $9.9 million.
Or Even since dropping for you to $17.3 million throughout 2005, newspaper classifieds have
dropped about 42 percent over yesteryear four years.
When referring to online classifieds, one web site usually arrives to mind: Craigslist, which had 42.2
million unique visitors within March. Meanwhile, total unique visits to online classifieds numbered
53.8 million, a rise regarding 7 percent. In spite of its recent battles over erotic ads, Craigslist is
poised in order to continue its dominance regarding classifieds, as newspapers struggle capture up.