This document summarizes key findings from a survey of over 150 advertising executives about trends in the US digital video advertising market in 2013. The main points are:
1. Video advertising continues to grow significantly faster than other digital formats and overall US ad spending. Nearly half of respondents see targeting as the most valuable aspect of video ads.
2. Most respondents find video advertising equally or more effective than TV ads. GRPs/TRPs are considered the most important metric for measuring audience engagement with video ads.
3. Over two-thirds of digital RFPs in 2012 included a video component, up from one-third in 2010. Mobile video and online video are expected to see the highest growth in media