Consumer behavior analysis in selection of a bank
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An indepth analysis of the behavior of a consumer towards the selection of a bank.
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Consumer behavior analysis in selection of a bank
- 2. Ram Upadhyay
- 6. Banking structure in India
- 7. Indian Banking Industry
- 8. Consumer behavior & decision parameters
- 11. Findings of the study
- 12. Conclusion
- 13. Recommendations1/17/2011 2 IIPM, Ahmedabad
- 15. The General Bank of India, 1786
- 16. Swadeshi movement - Punjab National Bank, Bank of India, Bank of Baroda, Canara Bank, and so on were the pioneers.
- 17. Phase I, II & III1/17/2011 3 IIPM, Ahmedabad
- 18. Banking Structure in India Source: Trend & Progress Report of Banking in India, 2005-06, RBI 1/17/2011 4 IIPM, Ahmedabad
- 20. Nationalized in the year 1949
- 23. Legal issues in bank frauds
- 24. Divergence in assessments of non-performing assets and
- 25. Supervisory rating model for banks.
- 27. Banking assets to reach US $1 trillion during 2010
- 28. Customer centric approach adoptedSource: www.tradingeconomics.com 1/17/2011 6 IIPM, Ahmedabad
- 30. It blends the elements of Psychology, Sociology & Economics. 1/17/2011 7 IIPM, Ahmedabad
- 32. What will you do now?
- 33. How will you do it?
- 34. Is the decision worthy enough?1/17/2011 8 IIPM, Ahmedabad
- 35. Porter’s 5 force Model 1/17/2011 9 IIPM, Ahmedabad
- 36. Growth Drivers Demand Based Supply Based Sustained economic liberalization Increase in banking services Heavy infrastructure investment Banks transformed into advisory institutions Growing middle class Cultural deposition more attuned to banks Extreme involvement of consumer in decision making. 1/17/2011 10 IIPM, Ahmedabad
- 39. Convenience
- 40. Easy loans
- 41. Free checking options
- 42. Online payment easy
- 43. ATM gives deposit facility
- 44. Overdraft protection plan
- 45. Small business loans
- 46. One-stop-shop1/17/2011 12 IIPM, Ahmedabad
- 47. Data Analysis (Based on Questionnaires): 1/17/2011 13 IIPM, Ahmedabad
- 48. 1/17/2011 14 IIPM, Ahmedabad
- 49. 1/17/2011 15 IIPM, Ahmedabad
- 50. 1/17/2011 16 IIPM, Ahmedabad
- 51. 1/17/2011 17 IIPM, Ahmedabad
- 52. 1/17/2011 18 IIPM, Ahmedabad
- 53. 1/17/2011 19 IIPM, Ahmedabad
- 54. 1/17/2011 20 IIPM, Ahmedabad
- 55. 1/17/2011 21 IIPM, Ahmedabad
- 56. 1/17/2011 22 IIPM, Ahmedabad
- 58. Brand image
- 59. Service quality
- 61. Excellent communication skills with the Executives.
- 62. High targets to executives
- 63. High expenses on advertisements
- 65. Many competitors
- 66. Huge market is untapped
- 67. Young Population
- 70. Increase in competition
- 71. Saturation of urban market
- 72. Product differentiation is difficult
- 73. Increase in tax liabilities1/17/2011 23 IIPM, Ahmedabad
- 75. Decision factors were based on ROI, Convenience & range of operations.
- 76. Customer desired a Human Interface based system
- 77. More reliability expected
- 78. Demand of improved Security system
- 79. RBI is working efficiently1/17/2011 24 IIPM, Ahmedabad
- 81. Educate the consumers with latest offerings.
- 82. Guide consumers with the schemes.
- 83. Quick and prominent response to queries.
- 84. Tap the full potential market on both urban as well as rural level.
- 85. Improvements as per the change in the Government policies.
- 86. Treat each consumer equally.
- 87. Assure security for their investments.
- 88. Target the influencers for getting more business.1/17/2011 25 IIPM, Ahmedabad
- 89. THANK YOU 1/17/2011 26 IIPM, Ahmedabad
Notas del editor
- Whoever says money can not buy everything perhaps does not know where to go for shopping…. A very Good Morning to every one present here. We, the Whimsic Group, are here to deliver the outcome of the analysis of consumer’s behavior towards selection of a bank. But before that let me introduce you to my group members. Mr………………………. and I am Ram Upadhyay. The flow of our presentations will be ……………
- Phase I – from 1786 to independencePhase II – from independence to 1990Phase III – after 1991
- RRB – regional rural bank……….. NABARD – National bank for Agricultural and rural development……..
- Psychology refers the internal and external influencer, sociology refers age,occupation