The purpose of this article is to explain the floors in the PageRank system, propose recommended solutions and to make Google search benefit small businesses as well as the multinational companies.

1. Published by SEO Juice
http://www.seo-juice.co.uk
15/10/11
Google PageRank is irrelevant
The purpose of this article is to explain the floors in the PageRank system, propose
recommended solutions and to make Google search benefit small businesses as well as the
multinational companies.
SECTIONS IN THIS ARTICLE
• Introduction
• Why PageRank is irrelevant
• PageRelevance™ implementation
• Anchor text is for accessibility not for page ranking
• A PageRelevance™ score from back links
• Underhand practices that need to be addressed now
• Buying links and friends
• Support my vision
INTRODUCTION
Firstly, this is NOT a Google bashing document. Google provides some extremely useful
free tools that we would all be lost without and they deserve credit for all that hard work.
This article will be frank and cut to the point as well as offering future algorithmic
recommendations. The information in this article is purely based on facts, explaining the
reason why the PageRank system is floored and why the big players will always stifle the
small fish in Google’s search engine.
So, if you aren’t doing as well in Google’s search engine as you would like to, then have a
read of this article. It will tell you why sites are in the position they are in and what needs to
be done to level the playing field for smaller businesses, going forward.
WHY PAGERANK IS IRRELEVANT
PageRank is a number given to each page on a website to show its authority and so called

2. “relevance”. An inbound link coming from a PageRank 6 page carries a lot more weight than
a page with a PageRank of 2. So, depending on the inbound link, your destination page will
then get some PageRank increase from the page that is linking to it. The PageRank increase
is only nominal so the more links you have coming into one of your pages, the higher the
PageRank will be over time.
Just so you know that the PageRank score will not get you to position 1 in the SERPs alone,
so don’t spend your life getting this figure as high as possible.
Now here is where “relevancy” comes into it.
Did you know that http://mydomain.com could get a page rank of 4 from just 18 pages that
have a PageRank of 4 linking to it?
Did you also know that if http://mydomain.com was selling dog food and all the links coming
into the site were from sweet shops, that it would still get a PageRank with possibly a few
more additional irrelevant inks? What is the connection between dog food and sweets,
none! I’ve personally seen links from 100% irrelevant sites promote pages on another site
that have no bidirectional relevancy whatsoever, increase the page’s ranking in the SERPs.
PageRank is floored and a move to PageRelevance™ is required, and Larry, you still get your
name in their:-). So, this is my recommendation on why PageRank as a ranking factor has to
be changed.
PAGERELEVANCE™ IMPLEMENTATION
Now, in an ideal world, PageRank would be abolished for PageRelevance™ and here is how
it would work.
Every webpage on the Internet would have a Zone Meta tag, possibly abolish the keywords
tag to make way for this as keywords are not even used by Google anymore and Bing just
use them to detect spammers. The Zone tag could even be included in the HTML 5 standard
that will be released soon.
The tag would look something like this:

3. <meta name=”zone” content=”web,seo,help,advice,linking” />
The tag would tell you about the relevancy of the page and you would only be permitted
to have 5 Zone tags per page. These tags tell you what the page is all about and ultimately
what it is “relevant to”.
When Google’s crawl bot comes along to scan the page, the Zone Meta tags are the first
thing it will look at. The crawl bot will then look at the content on the page and work out if
it is relevant to the Zone tags. This would be done by looking at keywords on the page and
also by looking at a thesaurus for synonyms to further improve the relevancy score. A score
for this on-page SEO criterion would then be accredited to the overall PageRelevance™
score for the webpage.
So ideally, 50% of the PageRelevance™ score would come from pure on-page SEO content.
Targeted pages that are on topic are what people are looking for.
Another 25% of the PageRelevance™ score should come from elements such as:
• Domain age.
• Page speed.
• Mobile versions available.
• Other on-page SEO elements that aid usability like anchor text & alt tag usage.
The other 25% of the PageRelevance™ score will come from “relevant back links”, which I’ll
cover later. At the moment far too much weighting goes towards PageRank from irrelevant
back links. It’s not about link juice anymore but pure SEO Juice.
ANCHOR TEXT IS FOR ACCESSIBILITY NOT FOR PAGE RANKING
Anchor text is used on websites to improve usability and to allow screen readers to speak
to visually impaired users to help navigate a website. So, why does anchor text in back links
improve the rankings of webpages so much?
This is one that has raked my brains and here is why.

4. I have analysed two websites that rank for a quite competitive keyword in their industry.
Both pages that are ranking highly for their keyword term have 1 and 0 references to the
keyword on their pages respectively!
Do you know why these pages are ranking in almost 1st position in Google for their keyword
terms? Well, it’s all down to the back links coming into the website with the keyword(s) in the
anchor text. Argggghh! What is the point of on-page SEO!!!! And furthermore, the majority
of the back links to the pages are useless, they have no relevance to the content on the site
and the majority of the links would never be seen or clicked on. This is why PageRelevance™
has to be adopted and soon. On-page SEO has to take priority in the ranking of pages, not
the thousands of irrelevant backlinks that I see day after day.
A PAGERELEVANCE™ SCORE FROM BACK LINKS
Websites on the internet will link to you, it’s only natural, well it should be. What I do disagree
with though is irrelevant sites linking to others and improving the domain authority of the
recipient’s site from a link that adds no value to both sites.
Some websites have thousands of irrelevant root domain links, and the bigger companies
out there that know what they are doing when it comes to SEO, have thousands to spend
on a back linking program. Little Jo’s PC Repair business on the high street only has £100
a month to spend on a back linking program. Guess who will always come out on top,
providing they were using the same anchor text and similar high PageRank back linking
sites?
So, the big fish will always get bigger whilst the little ones just look up feeling a little
cheated. Is this any way to treat new small business start-ups? They don’t stand a chance of
competing with the big players. SO, this is where my PageRelevance™ algorithm will come
into its own.
A site of <=50 pages is entitled to 50 back links per page.
• All the links coming into the site have a relevancy score for their Zone.
• If your site is in the same Zone then bingo, you get a nice relevant link and a score that
comes with it.

5. Now here’s the fair competitive part.
• We are not after thousands of links but 50 quality ones. So, if you had 100 links coming
to your webpage, only 50 of the highest scoring links would be accredited to that page.
The score would be based on 50 of the highest scoring links but given as an average
score.
• Based on this, a small business could not come straight in overnight but at least they have
something to aim for and in 6-12 months’ time. Once they have become established,
they could be raking for a position that they deserve.
• Websites do grow over time and for every page added to the site over 50 pages, the site
would be accredited with an additional back link slot per page, until a maximum of 100
links were achieved. No other links would be counted after that, just the top 100 links
and an average score from the best links given to your webpage.
At the moment there is no reason for a small business to even bother trying to get a foothold
in their search engine. The only way around it would be with a PPC campaign for guaranteed
high sponsored links but for a high CPC too.
The implementation of PageRelevance™ would deter companies from cheating the system,
decrease the size of the over inflated internet and promote better quality content and
proper marketing as people will still be going after back links, but in the appropriate places.
This would form a more ethical online activity called online marketing.
If anyone is wondering where the domain authority figure comes from then this would be
the average of the best (50/100) PageRelevance™ back links coming to your site as a whole,
inner pages included. Relevant people are linking to you so you deserve to be an authority
in your field.
UNDERHAND PRACTICES THAT NEED TO BE ADDRESSED NOW
Until PageRelevance™ gets implemented, a few “dark” online activities need to be looked
into and considered.
The internet is an over inflated place. How many websites do you think are on the Internet?
As of December 2010, there were 255 million websites, an increase of 21.4 million, which

6. was a 8.9% growth in websites that year alone (figures taken from
http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/).
If the internet grows by my anticipated 10% this year, the total number of websites will be
for 2011, 280.5 million in total. The question is though, how many of these are legitimate
useful websites and how many have been created with the sole purpose of just providing
links?
One of the biggest culprits for the influx of new websites is submission directories. These
are places where you can put a link back to your site, usually your root domain for people
to come and find you and give you some additional traffic. Haa, if only that was the case.
People tend to use these sites to build their links up to their root domains to increase their
domain authority.
These submission directories, more often than not, will also charge you to be placed on
their site. And, within 6 months, some of these directories disappear, so does your link and
your $2.99. Now links from submission directories is buying links to the extreme, but can
Google really punish you for these links? Was it you that bought them? Or was it someone
trying to sabotage your site? I would really like to know that Google does not penalise
legitimate companies from the nefarious antics of a competitor.
You will also find many sites on the web that look very similar that all share the same blog
comments. I’ve personally witnessed these types of sites, all looking the same apart from a
few words in the header image. 1 link becomes many!
BUYING LINKS & FRIENDS
Sounds a bit strange doesn’t it but people like their sites to appear popular on the Internet,
so they will buy Google +1 votes, Facebook likes, retweets and various other social media
promotion techniques to try and get noticed.
This really does make a mockery of the Internet as you cannot believe anything you read
anymore. If you are shopping for a new camera and you’re looking for some reviews, can
you believe what you read? A site has 50 Facebook likes and 50 Google +1 votes, is that the
best site to be looking at?

7. Also, as much as we hate to admit it, people do buy links. There are hundreds of sites on the
Internet offering you a thousand links in return for some remuneration. The work is then
outsourced to India or other developing countries for a fraction of the wage that is paid to
westerners.
I have nothing against outsourcing work but these developing countries don’t need
to be exploited by the west anymore, let’s turn the whole link building debacle to an
ethical “relevant” system and these developing countries can make their own legitimate
online marketing/promotional businesses, offer it globally and earn a comparable salary.
Businesses will still need links but valuable ones that also drive traffic.
SUPPORT MY VISION
If you believe in what I’m talking about then please place the Meta Zone tag below into the
head of your website. It does nothing at the moment but this will form part of an online
petition to get the web back on track and relevant once more.
• <meta name=”zone” content=”your,five,tags,to,go,here” />
I have no way of tracking the tag above but I’m sure Google can when they next perform a
crawl of the Internet, and possibly start factoring this in to future updates.
Thank you for reading.