1. Art and Design
1st E.S.O.
RAMON DE FRANCISCO

2. COMUNICATION AND ITS PURPOSES
RAMON DE FRANCISCO

3. COMUNICATION AND ITS PURPOSES
What is communication?
A process aimed at intentional transmission of a message.
In order to do this people use LANGUAGE.
Language can be:
ORAL: We use spoken words.
WRITTEN: We use writing.
VISUAL: We use images.
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4. When communicating we do it with an intention, a PURPOSE
PURPOSES of
visual languages
To INFORM: Images are used to convey
faithfully the reality.
To ADVERTISE: Images are used to tell people
about a product, brand, service,
etc.
To EXPRESS: Images are used to communicate
feelings, emotions, beauty, moods
and personal beliefs, etc.
To ENTERTAIN: Images are used to interest and
amuse somebody in order to
please them.
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5. To INFORM

6. To ADVERTISE

7. To EXPRESS
Gustav Klimt
Goya

8. Mark Rothko

9. Friedrich

10. Picasso

11. To ENTERTAIN

13. Guess what the purpose of every image is…

15. RAMON DE FRANCISCO
Giacometti

17. National Geographic

19. Richard Avedon