TIPS: Expanding Your Website and Increasing SEO
•
2 recomendaciones•1,628 vistas
The document provides tips for improving a website and search engine optimization (SEO). It recommends developing a digital strategy that aligns all channels, auditing the website to identify key tasks and questions for customers, creating helpful content for different stages of the customer journey, using keywords strategically on pages, and getting links from other sites to build trust with search engines. Regularly monitoring and optimizing elements like meta tags, URLs, and internal links is also suggested to improve search engine rankings over time.
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (17)
Destacado
Destacado (7)
Similar a TIPS: Expanding Your Website and Increasing SEO
Similar a TIPS: Expanding Your Website and Increasing SEO (20)
Más de Ramsey Mohsen
Más de Ramsey Mohsen (8)
Último
Último (20)
TIPS: Expanding Your Website and Increasing SEO
- 1. Improving Your Website and SEO Ramsey Mohsen | @rm DEGdigital.com
- 2. about me: ramsey mohsen Director of Social Media at DEG National speaker regarding Digital Marketing/Social Media Over 6.5+ million views on YouTube Co-founder of the Travel Channel featured „Ugly Christmas Sweater Party‟ (fundraiser) Named one of Ingrams Magazine‟s “Twenty In Their Twenties”
- 3. Founded in 1999 in Overland Park, KS 110+ associates, strategists, designers & developers Trusted partner and significant work for global brands
- 4. `
- 7. You need to have a digital strategy. All the digital channels should support each other. Website Google Search Email Facebook YouTube Twitter #IWCA | @rm | DEGdigital.com
- 8. The burden of Facebook and Twitter vs. your website.
- 9. “ One-fifth of respondents claimed their website was only „basic‟ and not it‟s core of marketing activity. - Web Analytics Association ”
- 10. All roads lead back to your website.
- 11. Your audience comes to the website to “do”.
- 12. TIP: Audit and rank the top tasks for your audience.
- 13. TIP: Audit your „Contact Us‟ inbox and group the topics and questions.
- 16. The problem with most companies is that you‟re focused on you, not your customer.
- 17. define your targets, personas
- 21. content mapping
- 22. “ Content is my best B2B social media lesson. I've seen many companies learn that providing interesting content (video testimonials or how-to information) is a great way to encourage ” prospects, warm up leads, and convert to sales opportunities. - Chris Brogan
- 23. Develop content maps opportunities for content or information you can provide throughout the buyer and existing customer cycle.
- 24. identify opportunities for a digital experience: “the movie theater example”
- 25. Sales Process Workflow Example 1. Potential client calls the office. 2. Salesman takes the call, qualifies, sets appt. 3. Salesman goes to job, establishes relationship. 4. 2nd or 3rd project visit may follow. 5. Follow-up phone calls. 6. Proposal emailed to client with follow-up call. What other aspects of the business could benefit from a digital touch point or interaction? Or content that can be searched for and found online?
- 27. Don‟t under invest + underestimate in content. And the resources it takes to develop it.
- 28. TIP: ratings and reviews
- 29. 58% check email first …people start their day by checking their email.
- 30. ideas for emails to drive website traffic, new biz Establish milestones for service, send automated reminder emails: - thank you, 6 month, 12 month - could be customized by type of service - complimentary services/products - “business birthdays” #IWCA | @rm | DEGdigital.com
- 31. SEO
- 32. “ Your brand is not what you say it is it's what Google says it is. - Chris Anderson, Wired Magazine ”
- 33. What is SEO? 101: Search Engine Optimization (SEO) Why is it important? – how do search engines work? – pay for click vs. pray for click – over 80 attributes go into Google‟s „secret algorithm‟ to determine website page relevancy and ranking #IWCA | @rm | DEGdigital.com
- 34. What does Google say about you?
- 35. What does Google say about you?
- 37. URL naming convention The page URL should use keywords related to the topic of the page: BAD: http://www.YourCompanyHere.com/12345-ABC GOOD: http://www.YourCompanyHere.com/services-or-product-name-here #IWCA | @rm | DEGdigital.com
- 38. metatags should be coded Ensure with your web developer that Metatags are defined and populated for your pages: – Title – Description – Keywords #IWCA | @rm | DEGdigital.com
- 39. keywords on pages Ensure that you identify the keyword or phrase you‟re targeting for search engines on key pages of your website. Copy and text should use that keyword as many times as relevant (don‟t over use the keyword or phrase). #IWCA | @rm | DEGdigital.com
- 40. links, links, links Links build trust (by search engines). It certifies the legitimacy to your content. Inbound vs. outbound links? Ask other trusted websites and partners for “link backs” (those you have relationships with). #IWCA | @rm | DEGdigital.com
- 41. SEO Resources Get an agency to manage and advise – ensure they „prove their worth‟ before you lock in budget, contract Helpful websites: – seomoz.org – searchengineland.com #IWCA | @rm | DEGdigital.com
- 42. You need a plan… that considers your objectives and your targets… before you select your strategies and technologies.
- 43. You need to have a digital strategy. All the digital channels should support each other. Website Google Search Email Facebook YouTube Twitter #IWCA | @rm | DEGdigital.com
Notas del editor
- "Social media at it's core doesn't want to be marketed to.“F-Commerce = JC Penney, 1-800 Flowers, and Delta AirlinesAssumption that “Facebook as portal” philosophy (AOL of the 21st Century), but that assumes we are farther along the f-commerce continuum than is actually the case.Focus instead on social utility - which we define as providing a social service that helps people find social solutions to problems or that solves social problems.For example, “away we go” App by DeltaORDevelop content that influences connected customers down the purchase path (to the correct channel to transact).
- "Traffic to Old Spice’s YouTube channel surged to 264,969 unique visitors in December 2011. That same month, the Old Spice brand site’s traffic jumped to 56,525 visitors, according to Compete.Read more at http://www.emarketer.com/Article/Whither-Brand-Website/1009585#uOR6fG5TI8thI6tT.99“"Turns out, it’s a question of context. “It’s a different mindset when [our fans] are on Facebook,” Mahan said. “When they come to social channels, they want to have fun and share. When they come to our website, they’re looking to solve a problem.”Read more at http://www.emarketer.com/Article/Whither-Brand-Website/1009585#uOR6fG5TI8thI6tT.99"
- "Social media at it's core doesn't want to be marketed to.“F-Commerce = JC Penney, 1-800 Flowers, and Delta AirlinesAssumption that “Facebook as portal” philosophy (AOL of the 21st Century), but that assumes we are farther along the f-commerce continuum than is actually the case.Focus instead on social utility - which we define as providing a social service that helps people find social solutions to problems or that solves social problems.For example, “away we go” App by DeltaORDevelop content that influences connected customers down the purchase path (to the correct channel to transact).