2. OUTLINE
• INTERNET TREND: Internet growth remain robust, followed
by rapid mobile adoption
• MONETIZATION: Economic potential of the e-Commerce
• BUSINESS (NOT) AS USUAL: IT in every fields, including Geo-
sciences
• GEO-INFORMATICS: scope and examples of application
• IT-PRENEURSHIP: our challenges
14. Source: Newspaper Association of America (NAA), Interactive Advertisement Bureau (IAB)
US ONLINE AD SURPASS NEWSPAPER AD IN 2010
15. GLOBAL AD REVENUE
1995E 2011E
Global Internet Ad
$55M $73B
Revenue
Revenue per User $9M $49
Global Internet User 6M 1.5B
Source: Jupiter Communication (1995), ZenithOptimedia (2011), Comscore (2011)
28. GEO-INFORMATICS
• The science and technology dealing with the structure and
character of spatial information, its capture, its classification and
qualification, its storage, processing, portrayal and
dissemination, including the infrastructure necessary to secure
optimal use of this information
• The art, science or technology dealing with the acquisition,
storage, processing production, presentation and dissemination
of geo-information
• P.L.N. Raju, Fundamentals of Geographic Information Systems
• M. Ehlers, Geoinformatics and digital earth initiatives: a German perspective
29. SIMPLIFIED VIEW
Electrical Computer Computer Software Information Information
Engineering Engineering Science Engineering Technology System
Hardware Software Consumer/Organization
Geology Geodetic Geography
Earth Surface People
Source: IEEE/ACM Computing Curricula
36. INDONESIAN CHALLENGES
IT spending in Indonesia:
•2005: $ 1,7 billion
•2008: $ 2,5 billion
• Dominated by banking, manufacture &
telecommunication (50%).
Software provider:
• 30 top level software developer have 60% market
share
• Mostly foreign vendor
37. MORE IT-PRENEURS ARE NEEDED
Number of Entrepreneur
• US & Europe > 10%
• Malaysia 6%
• Indonesia < 1%
38. APPROACH
• Produce, not (only) consume
• Positive attitude toward our own IT product
• Research/knowledge based
39. Thank you
Widyawan
Department of Electrical Engineering and Information Technology
Universitas Gadjah Mada
widyawan.staff.ugm.ac.id
widyawan@gmail.com