1. FACEBOOK TIMELINE
Are you ready for March 30?
Linhart Public Relations
MARCH 20, 2012
linhartpr.com | 303-620-9044
2. FACEBOOK TIMELINE IS HERE
All branded Facebook pages will automatically
switch to the Timeline format on March 30,
2012.
What will change?
Cover Photo
About Section
Application Boxes
Messaging from Fans
Admin Panel
Timeline Milestones
Pinning Posts
linhartpr.com | 303-620-9044
3. COVER PHOTO
A larger photo (851x315 pixels), called a “Cover
Photo” will now be featured at the top of the page.
Brands can no longer fan-gate the main “Wall”
page.
Individual applications, however, can still be fan-
gated.
The Cover Photo may not include “calls to action.”
Meaning, no advertisements, coupons, promotions,
price or purchase info, contact info, calls to action,
references to Facebook features such as “like” or
“share” can be included in the Cover Photo.
Smaller “Profile Pictures” (180x180 pixels) will still
be included on the left side of the Cover Photo.
To see examples, visit:
Creative cover photo examples (Mashable.com)
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4. ABOUT SECTION
The “About Section” is now located at the top of
the Timeline
If the page is listed as a local business the About
Section will list:
Subcategory
Address
Telephone number
Hours of operation
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5. ABOUT SECTION
If the page does not have an associated physical
location, a description of up to 225 characters
may be featured.
Note: Only the first 150 characters will display.
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6. APPLICATION BOXES
Applications (previously tabs on the left-hand side of the page) will now appear as
boxes under the cover image (111x74 pixels)
The order of the Application boxes can be customized to suit your preferences.
Only four Applications will appear on the page.
Additional Applications can be accessed via a drop down arrow.
Hidden Applications may see less traffic owing to lack of immediate visibility.
The option to select a landing
page is not longer available.
The Timeline is the landing page.
Brands can no longer fan-gate
their main “Wall” page, however,
they can still fan-gate individual
Applications.
linhartpr.com | 303-620-9044
7. MESSAGES FROM FANS
Fans will now have the ability to
privately Message brands.
Brands will be able to respond to
Messages from fans, but they
cannot initiate the contact via the
private Messaging function.
To enable private Messaging, visit
the Admin Panel click Manage
select Edit Page Manage
Permissions.
By enabling private Messaging,
fans now have the option to report
issues privately rather than posting
them on the main “Wall” page for all
to see.
linhartpr.com | 303-620-9044
8. ADMIN PANEL
The Admin Panel is now located at the top of the
Timeline (above the Cover Photo).
The Admin Panel provides a high-level view of:
Notifications
Messages
New likes
Insights
linhartpr.com | 303-620-9044
9. TIMELINE MILESTONES
Brands now have the
ability to add past
events to their
Timeline – events that
occurred prior to their
joining Facebook.
To begin updating their
Timeline with
significant events and
milestones, brands
must first post a
“Founded” date.
linhartpr.com | 303-620-9044
10. PINNING POSTS
Brands can now “Pin” posts to the top of the Facebook page for up to seven days to
increase visibility of content (newsworthy topics, announcements, promotions, etc.)
A Pinned post will always appear in the top left side of the Timeline and will include a flag
in its top-right corner to indicate that it is a Pinned post.
To Pin a post, click “Edit” on a piece of content and chose “Pin to Top.”
linhartpr.com | 303-620-9044
11. ANY QUESTIONS
For questions or assistance updating your
Facebook Timeline, please contact your Linhart
PR Account Supervisor.
linhartpr.com | 303-620-9044