1. WHAT IS
EMPLOYER BRANDING?

2. IT IS THE IMPRESSION THAT PEOPLE HAVE OF
YOUR COMPANY AS A PLACE
By Seattle Municipal Archives (Flickr: City Light employee, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
OF WORK.

3. WHAT!?

4. YEP. PEOPLE ACTUALLY HAVE
OPINIONS ABOUT THIS.

5. SO

6. AS A COMPANY, THIS IS IMPORTANT
FOR YOU.

7. ESPECIALLY SINCE WE HAVE

8. AN AGING POPULATION

9. GETTING READY FOR
RETIREMENT.

10. MEANING THAT THERE WILL BE A LOT
OF SEATS TO FILL.
By Seattle City Engineering Department [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0) or CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

11. VERY
SOON.

12. WE ALSO HAVE A LOT OF
NEW TECHNOLOGY.
By Seattle Municipal Archives from Seattle, WA (Telephone operators, 1952) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

13. WHICH SPREADS
Bundesarchiv, Bild 183-2005-0819-523 / CC-BY-SA

14. INFORMATION

15. FASTER

16. THAN EVER
BEFORE.

17. DISCUSSIONS

18. ON LUNCH BREAKS

19. ARE WHEN
Bundesarchiv, Bild 102-11652 / CC-BY-SA
PEOPLE

20. ARE TRULY
HONEST

21. ABOUT
HOW

22. THEY REALLY
By Markus Vodosek (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
FEEL.

23. SO, COMPANIES TODAY

24. MUST WORK HARD TO

25. ATTRACT,

26. MOTIVATE,

27. AND
RETAIN

28. THEIR

29. CUSTOMERS
Av Eric Fischer [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

30. AND
EMPLYOEES.

31. BECAUSE
By Seattle Municipal Archives (Flickr: City Light employees, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

32. THEIR THOUGHTS

33. AND
EMOTIONS

34. IS

35. THE EMPLOYER BRAND.
Deutsche Fotothek [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia Commons

36. Employer branding is one of the most important ways to
distinguish a company in this day and age of 24/7 media
overload. The Randstad Award survey is the largest piece of
employer branding research in the world and it’s completely
independent.
The Randstad Award identifies the most attractive companies
in the target countries. The survey findings are used to
produce three kinds of reports focused on companies,
countries and sectors.
Is your company one of the nominated?
Good to know you.
Author: Ola Eriksson, Goldbrand Communication, www.goldbrand.se