http://www.marketingtwins.com Understanding Yelp!, CitySearch, Insider Pages, Merchant Circle, Yahoo Local and reviews you see next to Google Maps. Find out what to do when (not if) you get a NEGATIVE consumer review on one of these sites. Also, learn the impact these reviews play on the increasingly popular idea of mobile or social search.
8. "Can't I Just Ignore Them?" Ignorance may be bliss, but it can also lead to a HUGE MISS!
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10. Your Reputation is At Stake! "The time to build an audience is before you need it. You need people for whom you add value, a small army of followers who can help you when you need it." (M. Hyatt)