The document discusses the need for a social media strategy for schools. It recommends using the H-E-L-P-E-R framework which stands for: make your website the Hub of information; Educate connections with valuable content; Lead, laugh and inspire connections; Promote products, services and events; Engage with connections; and build Relationships with connections. It also provides promo codes for discounts on social media strategy services.

2. yourschoolmarketing.com/2012
facebook.com/schoolmarketing

4. The question we get
asked the most
What do I post?
How often do I post?
Who do I connect with?

5. What do you need?
YOU NEED
A STRATEGY

6. Social Media Strategy

7. Social Media Strategy
H‐E‐L‐P‐E‐R
The HUB of information
is your website

8. Social Media Strategy
H‐E‐L‐P‐E‐R
EDUCATE your connections
with valuable content

9. Social Media Strategy
H‐E‐L‐P‐E‐R
LEAD, LAUGH & inspire
those who you connect with

10. Social Media Strategy
H‐E‐L‐P‐E‐R
PROMOTE your products, services,
events and other business

11. Social Media Strategy
H‐E‐L‐P‐E‐R
ENGAGE with others
who you connect with

12. Social Media Strategy
H‐E‐L‐P‐E‐R
Build a RELATIONSHIP
with those you connect with

13. Social Media Strategy
H‐E‐L‐P‐E‐R
• The HUB of information is your website
• EDUCATE your connections with valuable content
• LEAD, LAUGH & inspire those who you connect with
• PROMOTE your products, services, events and other business
• ENGAGE with others you connect with
• Build a RELATIONSHIP with those you connect with

14. yourschoolmarketing.com/2012
facebook.com/schoolmarketing

15. 15% promo code ‐ August 30
CODE: MCCCS15

16. 15% promo code ‐ August 30
CODE: MCCCS15
30% promo code ‐ August 15
CODE: MCCCS30

17. yourschoolmarketing.com/2012
15% promo code ‐ Aug 30 ‐ CODE: MCCCS15
30% promo code ‐ Aug 15 ‐ CODE: MCCCS30
facebook.com/schoolmarketing