3. Three-step-method
Defining the problem
Analysing the problem
Solving the problem
“Wow, who could imagine a
50% increase in our sales!” –
DTV Television Networks
4.
5.
6. Analysing the problem
Online customer experience
Confusing navigation
No attractiveness
Few specifications
Old-fashioned
7. Solving the problem
New logo and design
More attractive pictures
Clear product information
Easy registration and purchase
Account function
8.
9. Conclusion
Re-launching the site will lead to better customers
experience
This method is the key answer for better conversion
rates
Strived conversion rates
online sales for
returning customers
online sales for one-off
customers