2. Our vision is to revolutionize the
way people handle
financial services.
The Challenge: Managing money is not a priority and is a
behavioral issue. It’s a big challenge to be able to use
persuasive technology to improve money behavior.
The Opportunity: Total addressable market is 156
million Urban households in India that already has
access to smart phones! (+ 120 million Rural users)
3. The Pain Points we want to solve
Consumers are not being serviced appropriately and adequately.
Advisor Burnouts: When the agents do not continue to service
their own clients.
Lack of an efficient mechanism that delivers service, information
and advisory in an easy and convenient method.
Reaching out for making service requests and escalating
grievances is a pain area.
Finding the right advisor is another pain point.
4. Solution
ServeTM financial assistant app will offer an easy to use mobile platform that
will help users make their service requests and info requests.
The app connects consumers in the financial services industry with the financial
institutions and their trained advisors.
The app will also help consumers set & track financial goals and will provide
useful calculators, informative & interactive content.
ServeTM, in future, will also become an “Account Aggregator” for users who can
have all their financial transactions on a single screen.
ServeTM, in future, will also build a CRM app for Partners.
5. Competitive Advantage
Deep understanding of the customers with over 25 years of working
with the customers.
Team comprises of advisors from the technology industry as well as
financial services industry.
Deep understanding of the needs & aspirations of the distribution
channel.
6. Market
The addressable user base of prospective
users is 156* million urban households in India.
The addressable user base for prospective
Partners is 2.5 million financial advisors in India.
(* 27 million urban middle + 129 million urban mass)
7.
8. Competition
Each financial service provider have their own service
mechanisms. However, instead of competing with the existing
service providers, we aim to be the enablers.
While the app can be copied easily, setting up the
partnership with advisors will be a challenge for our future
competitors.
10. Management Team
Ranjan Varma
Founder
25+ years of work
experience, Author of
Money Management
book, Trainer
Board of
advisors
comprise of
IIT/IIM
Alumni who
are in diverse
sectors like
Technology &
Consulting
11. Execution Plan
We are building the prototype right now.
Onboarding the existing and new Partners in February, 2017.
User testing and feedback in January, 2017.
Soft launch in Navi Mumbai in February, 2017.
Conduct service camps in societies and offices in Navi Mumbai.
12. Risk Assessment
Our solution is to a problem that the user is not
aware of or not aware of the possible solutions.
Changing behavior is difficult.
Execution of the idea is the key.