1. LAPORAN OBSERVASI HOTEL
AMELIA
HASANAH ANDARA
INTAN AYU
NURUL FADILLAH
GRAND CEMPAKA HOTEL AND LUMIRE HOTEL

3. COMPANY PROFILE
Grand Cempaka Hotel
Jakarta is a unit PT. Jakarta
Tourisindo a company under
the DKI Jakarta Province who
is engaged in hospitality and
tourism, and other
supporting facilities. This
hotel's name is taken from
the area where this place was
in the White Cempaka Central

4. Analysis Internal
Facility:
• 221 room and Suites Room
• Harmoni coffee shop
• Cempaka ball room with
capacity 400 to 1200 person
• Gambir room, meeting room
with capaciy 50 to 150 person
• Live music
• 24 hour room service
• Swimming pool and pooldeck
café
• Fitness center dan sauna
• Massege and dry
cleaning
• Serambi café
• Tours and travel
• Drug store
• Business center
• Parking area for 300 car

5. Type of Room
• Deluxe room: Rp. 691.000
• Grand deluxe room: Rp. 1.006.000
• Junior suite room: Rp. 1.134.000
• Executive suite room: Rp. 1.203.000
• Royal suite room: Rp. 5.857.000
• Extra bed: Rp. 307.000

6. Organization Culture
 Every morning in each department held a meeting in
the morning to check the readiness of the employees
of the hotel to welcome guests. Morning meeting was
also used by the line manager to inform the important
news and new policies in the company.
 Gathering between departments has always been
held every 2 years in order to create a family
atmosphere among fellow employees of the hotel.
Relationship with employees from other hotels, of
course, still within the scope of the Group Jakarta
Tourisindo held every 3 months. This is so the
company with employees and executive know each
other and create a harmonious relationship.

7. External Environment
• Industry
Hotel Grand Cempaka standing in an
environment full of competition. Some hotels
have been established with the various
classifications. C'One Hotel Plaza although still
incorporated in Jakarta Tourisindo Group, a
competitor that needs to be anticipated.
However, the market share of different makes
Hotel Grand Cempaka has its own market

8. Continued…
 Raw Materials
Jakarta Tourisindo group engaged in hospitality services
including Grand Cempaka Hotel.
 Human Resources
In terms of employee recruitment, management of Hotel
Grand Cempaka work with schools majoring in hospitality.
Such as Paramitha Vocational School and Kasih Ananda
Vocational School. College majoring in hospitality do not
forget any part in the recruitment of employees at the Hotel
Grand Cempaka. After it passed in the hiring process,
employees have to go through the process of training for 3
months, then the employee contract for 1 year, and after 3
years of working at the Hotel Grand Cempaka, a new
employee can become permanent employees

9. Continued…
• Market
Hotel Grand Cempaka market share that is part of government
officials or government events and private companies. See the location of
hotels that are close to the center of government, making the Hotel Grand
Cempaka be the goal of accommodation is often chosen by the government
for special occasions. Cooperation with local governments also facilitate
Jakarta Hotel Grand Cempaka to reach its market.
• Technology
Marketing techniques are frequently used by the Marketing
Department is to utilize all kinds of marketing media such as opening a
website containing information and to book online. Outstanding service to
the principle of quick, sympathetic, and friendly to grip the base of the
employees to improve customer satisfaction

10. Continued…
• Government
Government policies have been supporting the development of
the hospitality industry. In line with the government program of "Visit
Indonesia" to make the hospitality industry is getting excited.

11. SWOT ANALYS

13.
VISION:
TO BE THE BEST 4TH
STAR HOTEL IN JAKARTA
MISSION:
TO BE MARKET ORIENTED
TO ENHANCE PROFESSIONALISM
TO MAXIMIZE RETURNS TO STAKEHOLDERS
TO HAVE AN OPEN MANAGEMENT APPROACH
TO DEMONSTRATE CONCERN FOR THE COMMUNITY AND
ENVIRONMENT
COMPANYPROFILE

14. Analysis Internal
Lumire Hotel is located in a strategic area close to downtown and
other places of entertainment such as Ancol, Dufan, old town, Monas and
others. The hotel is also close to several shopping centers such as the
atrium Senen, ITC cempaka mas, Manggadua Square. Lumire has facilities,
such as:
• Individual Thermostatic controls for air-condition units.
• TV Cabinet / door / drawer and Colour Television set with Remote Control
• Telephone unit with International Direct Dial Facility
• Hair Dryer
• Mini Bar Cabinet and Refrigerator with wide selection of Drinks and Snacks
• Socket for shaver
• Bath tub & shower cubicle facility of each room with hot and cold water
supply
• Compendium Folder, including letter paper, envelopes, note pad & pen
• Hotel Brochures and Guest Directory

15. Continued…
Wall electricity master switch
Emergency light & evacuation map
Safety Box
Exclusive leather luggage rack and wooden
luggage protector
Writing desk and writing chair facility
Arm chairs for twin room and chaise lounge for
king size room
Bed side panel for :
AC control, Tuner / Speaker, Night lamps, Light
control switch
Several Cyber Room
Coffee / Tea making facility

16. Type of Room
The Hotel has 330 air-conditioned rooms,
consisting of :
• 297 Superior Deluxe Rooms
• 222 Executive Deluxe
• 9 Executive Suite
• 1 Presidential Suite

17. Organization Culture
Cultural Organizations in
Lumire Hotel is all employees
and officials from both upper
and lower levels of work on the
basis profesionalsme, the
corresponding rights, duties,
and authority of each.

18. External Environment
Recruitment methode
In their method of recruitment usually takes from
several universities or vocational schools. they are
also hiring through print and electronic media as listed
in their website is http://www.lumirehotel.com
Competitors
Competitor of Lumire Hotel is Grand Cempaka and
Accacia Hotel as our biggest competitor. In addition
they are in a strategic area they also have adequate
facilities in the hotel service and facilities

19. Continued…
• Technology used this hotel is almost
equivalent to 5 stars, because the next
few years will be one of the best 5 star
hotel in Jakarta.
• Financial reporting that occurred at this
hotel has become part of the financial
manager and the directors involved, they
canot inform the right issue

20. SWOT ANALYS