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How Obama Used Facebook & Social Media to Win Elections

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Ranjeet Tayi
Ranjeet Tayi

This document discusses social media and its use in Barack Obama's 2008 presidential campaign. It notes that Chris Hughes, a Facebook co-founder, helped develop Obama's social media strategy and online architecture. The campaign had over 3 million friends on Facebook and was able to engage supporters through social networks. Some key lessons highlighted include using social media to give supporters a sense of ownership and balancing risks with rewards when involving fans.

Design
1 of 72
 
About Face book & Social Media
Social Media Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
Social Networking
 
About Face book & Social Media
Facebook for OBAMA ?
Facebook for OBAMA is
 
24 years kid made OBAMA president Facebook (co-founder) CHRIS HUGHES helped OBAMA for social marketing strategy & built Obama online & social media architecture
Facebook for OBAMA
About Face book & Social Media
 
 
How can I become one among them ?
Target Audience
Brand Interaction Strategy
Social Marketing
 
 
 
 
 
Personalization
 
 
Games
 
Cross linking to other social networks from Facebook
 
- 3.3 million friends - More than 500 groups - 300+ applications
 
3.2 Million in a Student Group 5.4 Million users clicked “I VOTED”
 
Other Facts
Presidential election 2008
 
 
 
 
- Social Media is not "be all end all" - Control get handed to fans - Fans feel sense of ownership - Balance risk with rewards
Finally OBAMA made a HISTORY
Lessons learnt from OBAMA
Facebook for ME
Keeps me engaged and updated …
Breakfast > Face book Lunch > Face book Snacks > Face book Dinner > Face book Before Sleep > Face book Good morning > Face book & now most of the time Facebook from my iPhone My Daily Activity…. @ work , home
why
It’s Fun..
Happiness…
Freshness…
Help…
Conversation…
Inspiration…
Toy…
Networking…
Expression…
Feeling…
Thought…
creativity…
Weapon…
Broadcasting…
Relationships…
Memory…
Idea…
Passion…
Feedback…
Showcase..
Direction..
Loyalty…
Growth… For me is GROWTH
Finally…
References: http://www.slideshare.net/mzkagan/what-is-social-media-2005829 http://www.slideshare.net/mzkagan/what-is-social-media-2005829 http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy-993931 http://www.slideshare.net/brainopera/the-obama-way-using-online-social-networks-to-promote-your-cause-empower-supporters-and-raise-funds http://www.slideshare.net/saydowin/obama-social Some photos are taken from flickr and the rights belongs to the respective owners. Thank You

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