Digital Marketing is all about reaching and communicating the message to the right targeted audience to influence them about a product or a service. With changing technologies and mediums "Internet of Things" (IOT) will change the face of Digital Marketing. IOT is all about things talking to humans and connected to the internet. This presentation was presented by Ranjeet Kumar Tayi - Principal UX Designer - Informatica at DMIC - Digital Marketing India Conference held at International School of Telecom, Technology & Management (ISTTM).

1. Internet of Things
The changing face of digital marketing
Ranjeet Kumar Tayi
Principal, User Experience Designer
Digital Marketing India Conference – Nov 2013

2. Designer
Researcher
Photographer
Philosopher
Explorer
UX’er- Ranjeet Kumar Tayi
(www.ranjeeth.com)

3. What’s the next big thing?

13. What
the heck
is this?

14. …Its all about the connected world

15. Connecting
People
Objects
Connecting

16. Every thing talking to each other
for a better living.

19. http://spectrum.ieee.org/img/baby464-1354753166360.jpg

24. Every THING on internet

25. Buildings
Energy
Consumer & Home
Health & Life Science
Industrial
Transportation
Retail
Security / Public Safety
IT & Networks
http://www.evrythng.com/2013/05/16/international-web-of-things-workshop-call-for-papers/

26. Personal Computing

27. Nike Fuel Band
Activity Tracker

28. larklife
Activity Tracker

29. Jawbone Up!
Activity Tracker
http://static.dezeen.com/uploads/2011/11/dezeen_UP-by-fuseproject-for-Jawbone_51.jpg

30. Apple iWatch
Wearable technology
http://liatbenzur.files.wordpress.com/2013/05/xl_apple-iwatch-2-1.jpg

31. Google Glass
http://icdn6.digitaltrends.com/image/googleglass-macro-650x0.jpg

32. Health & Life Science

33. NuMetrex Heart Sensing Sports
Bra Wearable technology

34. http://iotevent.eu/files/Tweetpee.jpg
Huggies TweetPee
Wearable technology

35. http://www.alleywatch.com/wp-content/uploads/2013/07/pill-bottle-purple-2.jpg
Adhere Tech

36. Toto Smart Toilet

38. Agriculture

39. Parrot Flower Power
Plant Sensor

40. CSIRO
Soil moisture sensor

41. Connected Cows

42. Consumer & Home

44. Iris Smart Kit
DIY System

46. Wattson
Saves Energy

48. Phillips Hue
Phillips HUE
Smart Bulbs – Smart bulbs

49. The ambient umbrella

50. Calypso Key

51. Natatmo
http://edition.cnn.com/2013/06/17/tech/gallery/high-tech-home

52. Cube Sensor

53. Smart Fridge

54. LG Smart Shopping

55. Transportation

56. Cashless Parking

57. Google Self Driving Car

58. Tesla

59. Tesla
http://www.teslamotors.com/en_GB/models/features#/interior

61. Volvo Pad

62. THE TOP CONNECTED APPLICATION
IN 2020: THE CONNECTED CAR
http://wot.motortrend.com/ford-gm-enter-new-phase-in-car-to-car-study-tech-could-reach-market-by-2020-250515.html/vehicle-to-vehicle-communication-rendering/

64. Toll gate Tags

65. Streetline Parking Sensors

66. Points – Advanced Signage

67. Others

68. PaveGen – Kinetic energy from foot steps

69. Retail Shopping Carts

70. Industrial Internet

71. GUI to UUI
Ubiquitous Computing

72. Ambient Intelligence
Internet of things
http://www.intelener.com/site/images/ambient_intelligence.jpg

73. http://s2.cdn.memeburn.com/wpcontent/uploads/design-is-a-behaviour.jpg
Interaction Design
User Centered Design
System Design
Strategic Design

74. User Centered Design
UCD focuses on the user’s
needs, problem, and goals to
guide the design of a system.

75. Steve Jobs - Iphone
iPhone
http://www.digitaltrends.com/computing/was-dennis-ritchie-more-important-than-steve-jobs/

76. Classes of User interface
Tangible user interface
Surface Interface
Ambient user interface

77. This Amazing 3-D Desktop
by Microsoft

78. Surface -2008
by Microsoft

79. Surface - 2012
by Microsoft

80. Lllumi Room
Xbix 720 feature

81. Input Technology
- Sensor Input (M2M)
- Gesture Input
- Speech input

82. Nest Proactive
Thermostat

83. Leap Motion
Motion Control Hardware
http://static.techspot.com/articles-info/702/images/leap-motion-review.jpg

84. Myo
Wearable gesture control

85. Siri – Siri
IOS
Personal Assistant
Personal Assistant

86. Google now
Personal Assistant
Google Now
Personal
Google Now
Assistant
Speak Now…

87. IBM Via Voice
http://ryangear.files.wordpress.com/2011/05/dragon-dictation-logo-on-iphone.jpg
Speech Recognition

88. Dragon
Dragon Naturally Speaking
Dictation Software
Dictionary Software

89. Today (2013) there are 9 Billion
things are connected.
There are many examples these
days and by 2020 more than
50 Billion things will be connected
to The Internet Of Things

90. What does this mean to us?

91. Data Integration
Unleashing Information Potential

92. This is a big opportunity
especially for Digital Marketing

94. Digital Marketing is all about connecting
with people and communicating right
information to influence them.

95. http://images5.alphacoders.com/324/324032.jpg
We’re not in the business of keeping media companies alive.
We’re in the business of connecting with customers.
- Trevor Edwards.

96. Digital Marketing is not just
Social media, web and few
devices.
The face of Digital
Marketing is changing with
The Internet Of Things.

99. Innovate and create your own Digital Marketing Strategies
using socially connected things.

100. People

101. Daily Objects

102. One World
http://www.jasonernst.com/wpcontent/uploads/2011/02/connection-map.png

103. Lot can help bring us back to
physical world.

104. http://www.tattooartproject.com/wp-content/uploads/bright-future-ahead.jpg

105. This is the
Digital EXPERIENCE era!
http://1ms.net/bokeh-311130.html

106. Methodology of good design strategy
Design
Evaluate
Prototype

107. My time is up!

108. Lets don’t be too late in the game…
Start focusing on futuristic digital eXperiences!
Thanks a ton!
UX’er. Ranjeet Kumar Tayi