1. HOW TO IMPLEMENT AN
EFFECTIVE SOCIAL MEDIA
STRATEGY

2. El único capital irremplazable
que tiene una organización es
el conocimiento de su gente.
La productividad de ese capital
depende de cómo lo comparten
con aquellos que pueden
utilizarlo

3. WHAT WE USUALLY EXPECT FROM A
PRESENTATION WITH SOCIAL IN THE
TITLE?
Gartner and
MySite tour Statistics
Forrester quotes

4. WHAT ARE WE GOING TO
EXPLAIN?
1. Lessons learnt while
implementing “Social Intranets”
2. Esade Case study
3. Raona Live demo

5. WHAT DO WE MEAN BY “SOCIAL
INTRANET”?

6. WHY DO WE NEED A SOCIAL
INTRANET?
Communicate Knowledge Human
Management Resources
Spread The information Identify Information
Champions Engage with employees
in your company

7. INTERNAL SURVEY
80% use Facebook for personal purposes
No Facebook integration
58% use twitter everyday
Twitter integration
99% of employees have LinkedIn profiles
Using LinkedIn groups

8. INTERNAL SURVEY
87% want more technical docs
“Gamification” for content creation
63% want to be informed about
proposals
CRM integration and document rating
71% find Lync the most productive tool

9. DO A PROPER ASSESSMENT
Empathy: The more you listen, the
better you can respond to specific
needs
User-centric: Solve real problems
users are facing every day
Ubiquity: Go wherever your users are

10. HOW DO WE IMPLEMENT A
SOCIAL INTRANET?
SHAREPOINT OOB

11. HOW DO WE IMPLEMENT A
SOCIAL INTRANET?
SHAREPOINT + 3RD PARTY TOOLS

12. HOW DO WE IMPLEMENT A
SOCIAL INTRANET?
NO SHAREPOINT BASED SOLUTIONS

13. CASE STUDY: ESADE
Client: Esade Business School
Before:
The Intranet: Lotus Notes with several
custom applications
The Social Network: Called Nexus, built
over Vignette
The Notice Board: Based in Moodle

14. CASE STUDY: ESADE
Goals
Reduce email traffic
Allow students to create and
manage communities
Increase visits

15. CASE STUDY: ESADE
Implementation
100% Based in SharePoint
Look&Feel customisation
Using MySite
Custom webparts : MyHUBs

16. CASE STUDY: ESADE
My ESADE Communities

17. CASE STUDY: ESADE
MyESADE

18. CASE STUDY: ESADE
Organize people in
interests groups

19. CASE STUDY: ESADE
People can create
their own
communities

20. CASE STUDY: ESADE
Give Them Tools for
Collaborate

21. CASE STUDY: ESADE
RESULTS AFTER 6 MONTHS
The use of e-mail has decreased by 25%.
More than 45 communities created during
the first four months.
Visitors per day has increased more than
30%

22. HOW EFFECTIVE IS MY SOCIAL
INTRANET?
Set up achievable goals, for example
External Info Internal Info Engagement
Area % Tweets /Posts Articles Partners Clients
HHRR 5% 60 5 4 26
Finances 5% 60 5 4 26
Solutions 20% 240 20 16 103
IT support 5% 60 5 4 26
Account / Project Manager 20% 240 20 16 103
Engineers 20% 240 20 16 103
Leisure 5% 60 5 4 26
Customer Satisfaction 5% 60 5 4 26
Partners 5% 60 5 4 26
IT news 10% 120 10 8 52
Total 100% 1.200 100 80 515

23. HOW EFFECTIVE IS MY SOCIAL
INTRANET?
THE IMPORTANCE OF MEASURING
1200 tweets /posts during 2012
100 articles
+500 people in our LinkedIn groups
Increase unique visitors +20%
Unique point of information: The Wall

24. DEMO

25. CONCLUSIONS
1 Don’t change your user habits, reinforce
them.
Example: If your users are in twitter, go there too.
2
Find your own secret formula for success.
Example: Using Lync as the glue that sticks everything together.
3
Don't implement a product, create a strategy.
SharePoint + 3rd Party Tools + Customization.

26. Gracias!
hello@raona.com