Creating high-quality content should play a key role in your internet marketing strategy.

1. Internet Marketing for Small
Businesses: Content Marketing
Creating high-quality content should play a
key role in your internet marketing strategy.

2. Content: The Engine that Drives Marketing
 Today’s customers are sophisticated. Because they’re
surrounded by advertising, ads are less appealing to them.
 Content marketing is authentic in a way traditional ads aren’t.
 You should strive to share your story and build a community by
creating valuable digital assets that you share with current and
potential customers.
 Your content can also help you build authority and be seen as
an expert.
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3. Content with a Purpose
 Focus on developing engaging content.
- What are your customers’ questions? Can you create a blog
post or a video to address them?
- What content gets shared the most? How can you develop
content with a similar theme or style?
- What is your target audience interested in? What are you
doing to appeal to them?
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4. Content Strategy
 Don’t create content that just
fills up the internet.
 Try to create assets (articles,
videos, graphics, slide decks,
etc.) that engage your
customers and prompt them to
action.
 Measure your efforts to ensure
you’re reaching the right
audience.
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5. Who’s Your Audience?
 Develop personas to represent your ideal customers. Include
relevant demographic information, and interests.
 Any content you create should appeal to these people or
answer their questions.
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6. Creating the Content
 Be creative and direct.
 Focus on creating quality content that customers will share.
 Ask yourself: is this content related to my customers’ concerns
or interests?
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7. Promote the Content
 Your content isn’t doing any good unless someone reads it.
 Share it via social media and recommending it to other
websites and blogs.
 Share it with communities.
 Encourage others to spread it around.
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8. Advantage to Small Businesses
 If you think you can’t compete with larger corporations on
content marketing, but you’re wrong.
 You can identify customer pain points and concerns more
quickly and address them correctly, while they may be
sluggishly moving toward content creation and legal approval.
 You have the freedom to explore your own brand and present
yourself in the most effective way to attract new customers.
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9. Financing for Small Businesses
 RapidAdvance offers flexible funding solutions for small
businesses. If you need money for marketing or anything else,
we can help.
 Our process is fast and simple—you can get a free quote right
now. Visit RapidAdvance.com to get started.
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