3. 

. GALAXY Grand is outfitted with a deluxe large
display to meet your needs. Everything from
larger font size to immersive viewing, brilliant
visuals are guaranteed.
Enjoy exclusive viewing experience while on the
go.
Slim design ensures portability of GALAXY
Grand for those who want to have a large screen
without compromising portability

4. 



Powered by Android4.1.2 (Jelly Bean), the latest
version of the world’s most popular smart phone
operating system. Jelly Bean has fast, fluid and
smooth graphics along with a new Google Search
experience featuring Google Now, which brings
you just the right information, before you ask.
Multi Window helps easier multitasking. You can
enjoy your videos, browse web pages and create
memos all at once on a single screen.
Intuitive Dual SIM separates work and personal
accounts for differing usage and pricing plans.
Enjoy effortless photo-taking with a high response
camera with quick start-up and zero shutter lag.

5.  New
strategy to market Samsung Galaxy
is to focus on premium segment of
market that fetches greater margins as
opposed to volumes.
 Being one of the most recognized brands
in India, it uses it’s high purchasing
probability in market for it’s premium
products.

6.  For
its high end products, Samsung focus on
marketing efforts significantly to keep pace
with growth and to accomplish the need to tune
the marketing strategies.
 It is always ahead of technology curve and
develops product that delivers high value to
consumer.

7.  The
formula of their pricing policies is import
cost reasonable gross profit to cover their
market expenses and also give them reasonable
profit.
 Overcoming with high import duties which
ultimately help in reducing the cost of the
appliances.

8.  Sales
promotion is concerned directly
designed and implemented by the product
agents.
 They offer incentives to their dealers, who
in return push the brand and product name
and fulfill the needs of company.
 It is also promoted through newspapers,
radio and social networks like Twitter and
Facebook.

9.  Adopted
regional distribution model in India.
 All the distribution of models are done by
distributors who are directly linked with the
company.
 This has resulted in quicker rotation of stock
and better penetration into all class of markets
rather than dumping stock on channel patterns.