The document summarizes key social media trends for 2014 according to Rasmus Fisker, Head of Social. The 5 trends discussed are: 1. Socializing business - businesses should consider how their brand engages in the collaborative economy and how their products can be recommended or sold via social media. 2. Content first - focus on creating high-quality content before considering which platforms to distribute it on. 3. Pay to play - organic reach on platforms like Facebook is decreasing, so native advertising and paying to promote content may be necessary. Consider the performance of ads and tailor strategies. 4. Secrecy - anonymity and user privacy are increasingly important issues as big data grows. Give users

1. SOCIAL MEDIA TRENDS
2014

2. Rasmus Fisker
Head of Social
Twitter: @rasmusfisker
#SMWtrends2014

3. PRÆMIS
Filmquiz på #SMWfilm

4. VS

5. 1 SOCIALIZING BUSINESS

6. VI STOLER PÅ VORES VENNER – OGSÅ PÅ SOCIAL

9. DO
DONT
SOCIALIZING BUSINESS
OVERVEJ HVORDAN DIT
BRAND INDGÅR I THE
COLLABORATIVE ECONOMY
GÅ I PANIK
TÆNK OVER HVORDAN DIT
PRODUKT KAN ANBEFALES
ELLER SÆLGES ETC. VIA
SOCIAL MEDIA

10. 2 CONTENT FIRST

11. ONE PIECE OF CONTENT
TO RULE THEM ALL

12. DREAM
REALITY

13. FRAGMENTED PLATFORM USAGE & SMALLER COMMUNITIES

14. INFLUENCERS
HIGH
CONSUMPTION
LOW
INVOLVEMENT
HIGH
INVOLVEMENT
LOW
CONSUMPTION

15. TRENDING

16. DO
CONTENT FIRST
FØRST INDHOLD SÅ PLATFORM
GØR SOM DU PLEJER
MINDRE COMMUNITIES, MERE
ENGAGEMENT, MERE REACH
PUT ALLE DINE ÆG
I ÉN KURV
IDENTIFICER INFLUENTER
BRUG SOCIAL SOM
DISTRIBUTIONSKANAL
DON’T

17. 3 PAY TO PLAY

18. Facebook reach går ned

19. Native advertising
CONTENT
ADVERTISING

20. NATIVE ADVERTISING

21. Planlægning
Kalender billede IS
PLANNING
KEY

22. DO
PAY TO PLAY
DON’T
TÆNK INDHOLD… OG
OVERVEJ ANNONCERING LIGE
BAGEFTER
FØLG PREFORMANCE PÅ
ANNONCER. ERFAR OG
TILPAS
UNDERSØG OM DER FINDES
RELEVANTE INDHOLDSUDBYDER IFT. NATIVE
ADVERTISING
TRO AT ALTING BLIVER
BEDRE

23. 4
SECRECY

24. ANONYMITY IS VITAL

25. BIG DATA

26. FREEDOM OF CHOICE

28. SECRECY
DO
DON’T
OVERVEJ HVILKE TYPER
DATA DU HAR BRUG FOR
OPRET BRANDPROFILER
PÅ WHISPER OG SECRET
GIV BRUGERNE MULIGHED
FOR AT DELTAGE, UDEN
NØDVENDIGS AT SKULLE
DELE SIG SELV
BLIV DATAGRÅDIG

29. 5
VIDEO IS
ONLY GETTING
BIGGER

30. MICRO VIDEO

31. ET EKSEMPEL

32. HIGH REACH ON FACEBOOK VIDEOS

33. FACEBOOK
VIDEOANNONCERING

34. 50%
BRANDEDE VIDOER
I MOBILKAMPAGNER BLIVER
SET TIL ENDE
DG Megamind Dec. 2013

35. DO
VIDEO GETTING BIGGER
DON’T
UDFORSK POTENTIALET
IGNORER UDVIKLINGEN
KOMBINER DEN GODE
HISTORIE MED HØJ REACH
LAV VIDEOER DER LIGESÅ
GODT KUNNE VÆRE ET
BILLEDE
BUNDLE PRODUKTION

36. OPSUMMERING
1. SOCIALIZING BUSINESS
2. CONTENT FIRST
3. PAY TO PLAY
4. SECRECY
5. VIDEO IS ONLY GETTING BIGGER
SPØRGSMÅL?
Twitter: @rasmusfisker #SMWtrends2014

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