This document discusses managing your online identity and digital footprint across personal and professional social media accounts. It provides tips for maintaining privacy and separate identities, such as using different browsers for personal and professional accounts. It also recommends strategies for monitoring your online brand and digital community through tools like Google Alerts, Twitter search, and HootSuite columns. Overall, the document stresses the importance of self-monitoring and careful self-disclosure online to own and control your digital identity and brand.
ICT Role in 21st Century Education & its Challenges.pptx
The Networked Brand: Using Online Tools to Network Offline
1. Social Networking and your
Digital Footprint: The
Networked Brand
Raul Pacheco
@hummingbird604
http://hummingbird604.com
http://www.facebook.com/hummingbird604
22. More practical tips
• Don’t HootSuite under the influence!
• If managing multiple identities/brands, switch
browsers!
• Use social media to enhance your networking
skills and broaden your offline network.
• Your online brand needs to present your
professional self regardless of whether it's a
personal account.
• Own and master your digital footprint.
24. Raul Pacheco
@hummingbird604
hummingbird604@gmail.com
http://hummingbird604.com
http://www.facebook.com/hummingbird604
In loving memory of an
amazing blogger, friend and
community builder:
Derek K. Miller
http://www.penmachine.com
(1969-2011)