This is an abridged version of my talk at the Social Media Club Victoria monthly talk (May 26th, 2009). I spoke about how I conceive the idea of social change via social media and where my action-focused agenda has taken me, including examples from Mental Health Camp. Also, this presentation shares my 4xN Method to Analyze and Design Social Media Campaigns.
HTML Injection Attacks: Impact and Mitigation Strategies
Towards an Action-Focused Agenda for Social Change Using Social Media
1. An Action-Focused Agenda for Social Change Using Social Media Dr. Raul Pacheco-Vega http://www.raulpacheco.org @raulpacheco http://hummingbird604.com @hummingbird604
3. At the intersection ... Public Policy Issues Social Media Social Marketing Social Change
4.
5. Social network of the New Testament http://www.esv.org/blog/2007/01/mapping-nt-social-networks/
6. So how is everything connected? Social change Public policy goals Social media Social mktg
7.
8.
9. Credit and source: http://www.fredcavazza.net/2008/06/09/social-media-landscape/
10.
11.
12.
13.
14.
15.
16.
17. The 4xN Grid Method to analyze, design and implement social media campaigns
18. Source: Pacheco-Vega (2009) Target audience & demographics Issue selection & galvanization mechanism Platform selection & deployment Life-cycle & stabilization DeSmogBlog Mainstream media & PR folks Global warming Blogs Short-medium term Earth Hour Canada General public Energy conservation Twitter and Facebook Short-term Vote for Environment.ca Average Canadian voters (>18 yrs old) Environment as an outcome of political decisions Twitter/blog & Facebook Very short term Save the Great Bear Forest Average Canadian folk Biodiversity conservation Flickr/Facebook/Twitter Medium term Mental Health Camp General public, mental health practitioners Mental illness, stigma Twitter/blog –Facebook Long term