Brief Powerpoint about the Atlanta Hispanic market and MundoHispanico.

2. Atlanta’s Growing Hispanic Population 6.4% 9.1% 11.1% 9.6% Base: Hispanic adults in MundoHispanico’s distribution area Source: DemographicsNow.com 12.2% The Hispanic population is projected to 23% over the next 5 years in MundoHispanico’s distribution area.

3. Hispanic Buying Power is Increasing in the Atlanta Metro America is undergoing its most profound demographic and cultural change … ever. The Hispanic consumer has an unprecedented amount of purchasing power. Atlanta CBSA: Hispanic Buying Power 386% projected growth from 2000 to 2012! Source: Selig Center for Economic Growth, Terry College of Business, The Univ. of GA

4. Hispanic’s Average Income Has Increased 28% Source: Scarborough Research, Inc. (double-based data releases for 2006-2007 Release 2 versus 2008-2009 Release 2). Base: All adults or Hispanic adults, respectively, in MundoHispanico’s 2010 distribution area

5. Hispanic Population by County (counties based on Mundo’s distribution area; report sorted by current 2009 Hispanic population) Base: Hispanic adults in MundoHispanico’s distribution area Source: DemographicsNow.com County 2009 Hispanic Population 2009 % Share of County 2014 Hispanic Population 2014 % Share of County Gwinnett County 144,949 18% 181,352 20% Fulton County 86,644 8% 104,008 9% Cobb County 83,965 12% 99,851 13% DeKalb County 78,257 10% 90,501 11% Hall County 50,970 26% 62,981 28% Clayton County 31,798 12% 36,219 13% Cherokee County 20,146 9% 26,242 10% Forsyth County 14,489 8% 18,945 9% Henry County 11,292 6% 16,464 7% Clarke County 10,855 9% 13,011 11% Douglas County 9,057 7% 13,607 9% Rockdale County 8,669 10% 11,110 12% Coweta County 7,387 6% 9,733 7% Barrow County 6,179 8% 9,253 10% Carroll County 6,170 5% 8,529 6% Habersham County 5,006 11% 5,921 12% Fayette County 4,559 4% 5,473 5% Oconee County 1,127 3% 1,167 3% Banks County 679 4% 712 4% Grand Total 582,198 11% 715,079 12%

7. Atlanta Hispanics: retail shopping Stores shopped (past 3 months): Clothing Store 90% Bookstore 54% Home accessory store 52% Music/video store 48% Office supply/service store 48% Sporting goods store 44% Toy store 41% Base: Hispanic adults in MundoHispanico’s distribution area Source: Scarborough Research, Inc. (2008 & 2009, Release 2) Stores shopped (past 12 months): Hardware/paint/lawn/garden 74% Automotive supplies 72% Audio/video 65% Furniture / Mattress 50% Large appliance 28% Carpet 20%

8. MundoHisp á nico - The Company NAHP Awards 2009 Gold Award for Outstanding Yellow Pages. Gold for Outstanding Political Article Gold for Outstanding Cultural Article Gold for Outstanding Business Article Gold for Outstanding Sports Photo Gold for Outstanding Editorial Cartoon Silver for Outstanding Series of articles on the same topic NAHP Awards 2008 Silver Award for Outstanding Yellow Pages Bronze Award for Outstanding Weekly Gold for Written Word-Editorial Column Gold and Silver for Best Cartoon Strip Reporters Silver for Community Service/Health Article NAHP – National Assoc. of Hispanic Publishers

11. 72% of Georgia Hispanics Live in Counties where MundoHispánico is Distributed Fayette

14. Padres & Hijos Padres & Hijos is the first magazine for Hispanic parents in Atlanta targeted to Latino parents of children 12 years old and younger. With a distribution of 30,000 in the Atlanta metro, businesses can reach one of Atlanta’s fastest growing segments –young, family-oriented Hispanics. 61% of Latino households have children 52% of them have children younger than 12 years of age. Our mission: provide Hispanic parents the information and resources they need to succeed as parents.

15. MundoHispánico Online MundoHispanico.com Metrics: 160,000+ page views 21,000+ unique visitors Source: Site Catalyst