Post Click Marketing: Understanding Your Visitors
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Post Click Marketing: Understanding Your Visitors
- 1. Post Click Marketing: Understanding Your Visitors Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools
- 3. Ease of Use Price Features Speed
- 9. Strategies Attention Testing Tools A/B & Multivariate Testing User Testing Analytics Analysis
- 33. Thank You! Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools
Notas del editor
- Specific – Speaks to the present concerns or desires of each specific market You-oriented – All about the viewer, not about us Clear benefit – What’s in it for me? Immediate gain – Offer me a solution to what I want now
- What time of day are users visiting your site? Are language barriers a factor? What content is each region most interested in? What keywords drive content from that region to your page?
- Look at your actual PPC search queries Determine if you’re getting the right audience for your landing page topic Find new negative keywords that are dragging you down
- Learn what information is important to new visitors first, and then find out what they care about when they come back again.
- Form example from iContact