Change Is Good (AxureWorld)

Change is Good Or How to reduce anxiety and increase quality by embracing change as part of your organization’s design and development process. Ravi Singh User Experience Architect Follow me: @ravijsingh Friend me: facebook.com/ravisingh Network with me: linkedin.com/in/ravijsingh Image source: Google Images

I love you just the way you are ,[object Object],[object Object]

If it ain’t broke, don’t fix it Image source: Google Images

A profile in innovation and quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: Google Images

What’s quality? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: Google Images

Birth of a quality product ,[object Object],[object Object],[object Object],Could it be? Image source: Google Images

Outtakes takes are not just funny, they’re useful ,[object Object],[object Object],[object Object],[object Object],[object Object],Image source: Google Images

Stay relevant by embracing change ,[object Object],[object Object],If you don't like change, you're going to like irrelevance even less. – General Eric Shinseki, Chief of Staff, U. S. Army

Big changes – exciting stuff! This happens over decades Paradigm shifts can render conventional product designs obsolete Image source: Google Images

Small changes for continuous improvement Early prototype Still same form This happens over years Image sources: Apple.com

Change is a challenge to the status quo ,[object Object],[object Object],VS Very good Even better

Design is about micro-change ,[object Object],[object Object],Designer: Matt Willey Watch online: youtube.com/watch?v =uhnV21sL9UI Image source: Youtube.com

A simple concept and a BIG idea ,[object Object],[object Object]

Show, don’t tell ,[object Object],[object Object],[object Object]

Not all change is equal An attempt for Positive Change Worse than before Just different Better than before Uh oh. Undo the change! Hmm… Why bother changing? Yippee! Claim victory and make progress. Part of an explorative process. An active way to encounter serendipity. A way to identify bad ideas that can be avoided in the future. Something was learned. Improved design. But watch for unintended consequences and cost to achieve. Value Responses Outcomes

Evolution or Revolution, for better or worse Southwest.com 1999 – All visual metaphors (cutting edge for ‘99) Image source: Webarchive.org

Evolution or Revolution, for better or worse Southwest.com 2005 – Changed to unambiguous links and facts Image source: Webarchive.org

Evolution or Revolution, for better or worse Southwest.com 2008 – Focus on Key Tasks, a change for the better Image source: Webarchive.org

Evolution or Revolution, for better or worse Southwest.com 2010 – Less focus, more options – a step backward? Image source: Southwest.com

A change averse design-dev process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A value-oriented, customer-centric change process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Iterative customer-centered design process Customer Research Prototype Design Customer Validation Finalized Design Requirements Document Graphic Design Copywriting Development System testing Marketing Campaign Conversion Analysis Project Completion Project Kickoff Project Scoping Business Case Internal Reviews End User Feedback Refinements Design/Research Iterations

Acknowledge emotions during a process of change ,[object Object],[object Object],[object Object],Before After Consumer response: “ I miss the orange with the straw in it.” Unintended Consequence: 20% drop in sales Image source: Google Images

Don’t rock my boat! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: Facebook.com, Twitter.com

How does Axure help us with Change? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Large and small scale adjustments Site Architecture Process Flows User Interface

Features of Axure to assist quick change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Other Strategies for Managing Change

Seth gets the last word ,[object Object],[object Object],[object Object]

Change Is Good (AxureWorld)

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