2. Importance of Internet Marketing
• In1995, 0.4% worlds population were using
internet
• As to the data of June 2009, 24.7% world’s
population were using internet
Source: www.slideshare.net/daydream/importance-of-internet-marketing/2076551
3. Importance of Internet Marketing
Column1
45%
40%
35%
30%
25%
20% Column1
15%
10%
5%
0%
Radio Newspaper Magazines Category 4
"Internet Advertising, eMarketing." Internet Advertising, Online Advertising, eMarketing Analysis by Corey K Katir. N.p., n.d.
Web. 10 Dec. 2011. <http://www.internet-advertising-ia.com/Internet_Advertising/Advertising
4. Importance of Internet Marketing
Source: "World Bank, World Development Indicators-Google Public Data Explorer." Google. N.p., n.d. Web. 10 Dec.
2011. <http://www.google.ca/publicdata/explore?ds=d5bncppjof8f9_&met_y=it_net_user_p2&
5. Why do we need Internet Marketing?
Immediate
Interactivity
Easily measurable
Low cost (relatively)
Can be changed quickly
and easily (relatively)
6. Overview
• Blog topic & why it was selected
• Persona
• Blog posts
• Social Media
• Blog summary
7.
8. Person: Simran Sandhu
Age: 22 (15 to 30)
Her daily activities:
Study (international student) – Accounting
Diploma 1st semester (Full time)
working at Humber residence as a part
time
Concern:
Tight schedule – Rely on junk food
Interested in cooking but do not know how
to cook such Indian recipes
Online recipes not providing exact
proportion of the spices
Goals:
wants to get admission in culinary
management
Learn cooking through reading blogs, books
and online recipes
Cook healthy food for her own health
9. Recipes
Indian Jalebies
Gajar ka Halwa (Indian
Deserts)
Chana Masala (Chickpeas
masala)
Palak Paneer (Mix
Vegetables)
Chicken Pakora
Veggetable Jalfrezi
Vegetable Pneer Korma
Paneer Bhurji with Chapatti
Dal Tadka (Indian Spicy Dal)
Hyderabadi Biryani
Butter Chicken
13. Indian Recipes Blog Results
Communicate blog
through social media
Grab the target market
General information –
page views & Avg. Time
on site
Can drive more traffic
through conversation
14. The presence of larger
target market (age
group – 18 to24)
Directly drive traffic to
the blog
communication
through posting views
15. Helps to communicate
Tweets and re-tweets
Connect it to blog and
face book
Quality of tweets
Followers helps to get
traffic
16. YouTube Channel
Provide more visitors
Improved rank in
Google search
Useful to grab traffic
Provide topic related
content to customer
17.
18. Important for any online business
First touch point
Use for information
Need to grab traffic
Provides data of target market, their activities
and grab customers
19. Need to create a Blog roll
Need to change in privacy
policy and in About
Need to provide content
on daily basis with photos
Need to create discussion
with other food blogs
Add some new gadgets or
change them with new
one’s
20. SEO: refers as a technique to get higher rank in
organic search
Use of Social media sites can helps to improve
ranks
21. To improve SEO:
content
keyword usage
writing style
Use of social media:
Face book
YouTube channel
Twitter
22. No average cost per
click available
Campaign ended
No competition
found as we decided
the amount of
$0.20, PPC is not
promoted
23. List of websites to promote it
Yahoo.com
Facebook.com
Theglobeandmail.com
Cp24.com
sandesh.com
foodnetwork.ca
slowfood.ca
msn.com
Kijiji.com
Ebay.ca
24. Affiliate marketing
Affiliate marketing refers to promote business
through using a network of associates
They are rewarded for grab visitors or customers to
the site
Not apply to our blog as we are not using them, on
behalf we using PPC, Display Ads and other
25.
26. Email newsletters on fortnight
basis
Blog posts
Upcoming events
News based on social media
news related food and
medicines
27.
28. Mobile
Marketing
Recommendations
Mandatory for marketing
Need to develop different apps for different OS
Make it more interactive
29. Rationale
We are not using website
Blog provides all the details on recipes
Blog needs such improvements to make it more
viable
SEO needs to more customized to improve rank in
Google search and to grab traffic on blog