How the low-cost gym sector will transform the UK health and fitness industry
•
4 recomendaciones•1,707 vistas
Presentation given to sporta CEO's at the Leisure Industry Week Conference, Birmingham, UK, September 2010
Recomendados
Más contenido relacionado
Más de Ray Algar
Más de Ray Algar (20)
Último
Último (20)
How the low-cost gym sector will transform the UK health and fitness industry
- 1. How the low-cost gym sector will transform the UK health & fitness industry Presentation to sporta LIW 2010, Ray Algar
- 3. MINIMUM OF 50% LOWER THAN INDUSTRY PRICE SCOPE TO HEAVY OPERATE 24 TECHNOLOGY HOURS AND WEB USE MY DEFINITION OF A LOW- COST GYM ABILITY TO OPERATE CLUB GYM-ONLY WITH A SINGLE PROPOSITION PERSON
- 4. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 5. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 6. I Care
- 10. Consumers now have considerable experience of low-cost services
- 11. “Fly for the price of a pair of jeans” 11
- 12. Spend a little, live a lot 12
- 13. 13
- 14. Look good, pay less 14
- 15. Think of a sector…you will find low-cost
- 21. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 28. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 29. “I can join online – no pushy sales staff to deal with!”
- 32. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 35. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 36. 36
- 37. Word of mouth on steroids
- 38. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 41. “Why am I paying for a club I occasionally use ?”
- 42. “Why am I paying £50 just to use a treadmill?”
- 43. What do low-cost gym consumers say?
- 44. “It is almost free”
- 45. “I have never been to a gym that is £15 before. I thought I would walk in and find a lot of broken equipment”
- 49. 49
- 50. 50
- 51. 51
- 52. 52
- 53. 53
- 55. McFit Financials 2007 Euros % turnover (millions) Turnover 86 Staff costs 3.4 3% EBITDA 28 32% Interest charge 0.1 - Net assets 34 Clubs 88 56