1. RAY GOODMAN
97 Glengrove Ave. W. Toronto, Ontario, Canada M4R 1N8
416-322-3313 raymondgoodman2@gmail.com
Core Competency: Leading Edge Product Innovation for Retail Analytic Services
HIGHLIGHTS
1960’s - Wrote first computer program.
- Received first (of several to come) final marks of 100 in Mathematics.
1970’s - Studied applied math, computer science, marketing at leading university
- Invited into PhD Math program, but chose Computer Science/Business
- Consulted on strategic analysis at McKinsey for Retail/CPG clients
1980’s - Created retail-CPG collaboration platform to analyze POS data
- Created BI system used for 15 years by Canada’s leading food retailer
- Created pricing expert system that recommended prices vs. competition
- Created analytical processes that guided category management analysis
1990’s - Developed change management audit for category management readiness
- Co-founded Canada’s largest & most segmentable consumer database
- Created outsourced analytical service serving US retailers –e.g. Wal-Mart
- Created 3-D visualization platform to identify merchandising opportunity
- Developed analytical frameworks for store benchmarking
- Developed analytical frameworks for private label pricing
2000’s - Consulted on Product Marketing strategy with publicly traded software co.
- Consulted on Product Marketing strategy with a POS collaboration co.
- Consulted on strategic options for a business intelligence co.
- Consulted on price elasticity for global travel company
- President, North America for Indian-based analytical outsource company
- Created “universal template” for optimizing price using Laffer curve
- Attempted to create “price optimization factory” in India
- Consulted with global shopper marketing company on analytical services
Key Goal
2010 + - My ideal role will offer a transformational mandate which intersects:
Retail, Technology, Analytics, Marketing, Strategy & Entrepreneurship .

2. CHAPTER 1: BUILDING DIVERSE FOUNDATIONS
Academic: University of Western Ontario MBA, B.Sc. (Computer Science)
(1972-1978) - #2 business school outside of U.S. as ranked by Wall Street Journal
- Dean’s Honor List (Top 10%), numerous scholarships, 99% GMAT
- Minor in Applied Mathematics. Focus in Marketing, Strategy, AI.
Strategy: McKinsey & Co. Marketing Strategy Consultant
(1978-1983) - World’s largest strategic consulting firm
- Among youngest entrants in history, focus on retail/packaged goods
- Led 1 year process improvement study that resulted in $5mil savings
- Developed strategy for numerous Tier 1 Retail and CPG clients.
Retail: Loblaw Companies VP, Marketing, Merchandising, Technology
(1983-1989) - Created pricing expert system that recommended prices in $1bil co.
- Created merchandising decision support system used for 15 years
- Created business plan for new subsidiary to sell POS info to vendors
- Created category management process with +1% GM improvement
- Created knowledge-based culture while overseeing 100 person dept.
- Created highest audience score at Retail Systems Alert conference.
Direct Marketing: Prospects Unlimited Co-Founder and President
(1990.1992) - Canada’s largest mailing list sold to Compusearch (RLPolk/Equifax)
- Created 9 mil. household consumer database from dept. store records
- Created business & technology infrastructure from start-up to $1mil
- Created merger integration within larger acquiring company for 1 yr.
Category Management: Tandem International Retail Practice Director
(1993-1994) - Created Category Management seminar with Brian Harris
- Created the Future section on Cat. Mgmt. for FMI publication
- Created Retail Change Management service based on ODR training.
Analytics: Cott Retail Brands – Watt International CIO
(1995-1996) - World’s largest supplier of private label soft drinks with $1B+ sales
- Subsidiary providing strategy, packaging and design services
- Served Wal-Mart, Safeway, Wegmans, Albertsons
- Created visualization solution for retail Category Management
- Created outsourced price optimization & store benchmarking service
- Integrated analytic services with design services & product delivery.

3. CHAPTER 2: BUILDING EXCITING PRODUCTS (all projects on contract):
Contracting: Role-based mandates which leveraged my six core competencies:
(1996-2005)
Marketing Strategy Consultant:
- Led efforts in CRM, M&A, pricing, product marketing, Corel
- Led efforts to focus Sales and Marketing strategy, Mindavenue
- Provided local market expertise for Canadian entry, Experian
- Provided assistance to RFP response for Canadian entry, Bookscan
- Developed product roadmap for POS collaboration, Retail Solutions
- Developed pricing strategy for premium travel, Butterfield & Co.
Entrepreneur:
- Co-founder & CEO for nighttime unattended home delivery, eBox
- Co-founder & President, web publisher of annual reports, Print.Net
- Acting President, Real Estate information start-up, Info Highway
Executive-for-Hire
- CIO for CRM outsourcing business for US auto dealers, Newgen
- VP, M&A for largest permission marketing portal, freeshop.com
Strategic Adviser
- IT strategy affecting contract negotiations for Canadian Tire Dealers
- Led effort to explore strategic M&A alternatives, Meta5
- Keynote Speaker at Retail Conferences, TCI and Canadian GMA.
CHAPTER 3: BUILDING GLOBAL BUSINESSES (all mandates on contract):
(2005-Present)
Retail Intelligence: Manthan Software Services President, N. America
(2005-2006) - 150 person Bangalore-based retail analytics outsourcing company
- Responsible for launch of products & services in N. America
- Led approach to over 1000 accounts representing over 400K stores
- Achieved sales & reference accounts in all 5 product/service areas
- Secured 5 new marketing partnerships, including Teradata, Acxiom.
Hosted E-Commerce: Novator Systems Chief Operating
Officer
(2007) - 80 person Toronto-based e-tail outsourcing company
- Oversaw preparation for and addition of three global Tier 1 clients
- Laid foundation for more disciplined culture to scale for growth
- Strengthened Professional Services team for revenue diversification
- Created Account Management structure to improve delivery of value
- Created refined business model to enhance ongoing profitability.

4. Fresh Item Solutions: Invatron Systems President and COO
(2007- 2009) - 40 person Toronto-based software solutions company
- Serving 60% of chain retail grocery stores in N. America
- Providing scale management and Fresh Item Solutions
- Supported attempt to diversify into scale-based couponing
- Increased core business sales by 20%+ and profits by 100%+
- Led new marketing, product and organizational improvements.
- Led due diligence process resulting in a new European partnership.
- Championed addition of Qliktech VAR and created new BI product.
Shopper Marketing: MediaCart Holdings Inc. Acting CMO
(2009 - 2010) - Start-up company offering targeted couponing on a shopping cart
- Contributed product positioning for new retailer presentations
- Provided organizational development enabling global growth.
Category Management: ToolBox Solutions Inc. Acting CMO
(2010) - Outsourced services for planogramming, analytics, data sharing
- Responsible for planning and executing US entry strategy
- Created new messaging to emphasize “automated category mgmt”
- Built partnership network to enable more rapid penetration.
Price Optimization: Revenue Management Services Acting MD, Retail
(2011) - Price Optimization services for Hospitality industry globally
- Evaluated potential for diversifying into Retail vertical
- Identified product marketing and marketing channel opportunities.
Private Label Strategy: CBX Merchandising Subject Matter Expert
(2011) - Retail design firm with global clients based in NYC
- Participated in joint sales pitch to secure new retail client
- Developed new process to integrate Merchandising analytic insight.
Loyalty Analytics: EYC Marketing Strategy Consultant
(2011) - Global analytics service provider affiliated with SymphonyIRI
- Provided outsourced prospecting and positioning services.
- Yielded meetings with retailers: $247B revenues in 152 days
(2012) AIMIA (formerly Groupe Aeroplan) Marketing Strategy Consultant
- Global analytics service provider affiliated with Aeroplan & Nectar
- Provided leadership to Retail diversification initiative.
Customer Experience: Empathica Marketing Strategy Consultant
(2012) - Global provider of Customer Feedback programs
- Yielded meetings with retailers: $241B revenues in 147 days
Enterprise Analytics: Retalon Marketing Strategy Consultant

5. (2013) - Global provider of enterprise analytic platform
- Provided four prospects & one pilot while contract was being finalized
ONGOING: BUILDING CHARACTER:
Balanced Generalist with Global Perspective
- Happily married for 37 years with one 25-year-old son
- Son Juno-nominated for Best Contemporary Jazz Album of 2013
- Visited 58 countries with my spouse (33 with my son)
- Restored two Victorian homes featured in architectural magazines
- Owner operator of 50 acre hobby farm in Collingwood
- Writer of several genealogical histories dating back to the 1600’s
- 107 years of family history in Retail industry from 1906
- Wife’s store was ‘Canada’s Best Gourmet Food Store’, 1988.