1. colderice

2. @colderice

3. The Social Navigation
GPS System
•
@colderice

4. The Social Navigation
GPS System
• 6 Tools
• 7 Rules
• All in ~30 minutes
@colderice

5. Question: Do You Use
Social Media?
@colderice

6. Question: Do you use it
“successfully”?
@colderice

7. @colderice

8. Welcome
to Fantasy
Island
@colderice

9. @colderice http://www.youtube.com/watch?v=mcskckuosxQ

10. WoM
@colderice

11. Look Up In the Sky!
@colderice

12. Bad
Rule #1
Good Automate
Wisely
@colderice

13. @colderice

14. Rule #2
Don’t
bore
me!
@colderice

15. Be Remarkable
Be Re-Tweetable
@colderice

16. @colderice

17. @colderice

18. Pop Quiz: What is
the fastest way to get
the word out?
@colderice

19. @colderice

20. @colderice

21. @colderice

22. Traditional or Social Media
Pushes information Fosters conversation
One-Way bullhorn Drives engagment
Marketing convo. Organic conversation
Introduction of service Interaction with clients
Cast a wide net More targeted
Limited channels of distrib. Unlimited channels
Prioritized for paid SEO Organic SEO focused
@colderice

23. @colderice

24. Rule #3
People Drive
Commerce
NOT Brands
@colderice

25. Rule #3
People Drive
Commerce
NOT Brands
@colderice

26. Rule #3
People Drive
Commerce
NOT Brands
@colderice

27. Rule #3
People Drive
Commerce
NOT Brands
@colderice

28. @colderice

29. @colderice

30. Pop Quiz: What 5
letters will get your
message out to more
@colderice

31. Plz RT
@colderice

32. @colderice

33. @colderice

34. @colderice

35. n g
h i
e t n g
o m s t i
S t r e
L i n
@colderice

36. @colderice
photo credit: iLounge.com

37. OMG!
@colderice

38. Rule #4
Ask for
What You
Want
@colderice

39. @colderice

40. Not Rocket
Science, eh?
@colderice

41. Rule #5
Velvet
Ropes
Rock!
@colderice

42. @colderice

43. Rule #6
Don’t
Pull a
Kanye
@colderice
image by http://rocketraygun.deviantart.com/

44. Social Mirror
Theory
by Sociologist Dilthey
“...people define
themselves
using others
viewpoints.”
@colderice

45. @colderice

46. @colderice

47. @colderice

48. @colderice

49. @colderice

50. @colderice

51. @colderice

52. Check out the
business
conversations
in the
Ecommerce
Group
Join the
TheEcommerceGroup.org
@colderice

53. Rule #7
See Rules
1-6
@colderice

54. colderice 2-hours of
Social Marketing
killer content
on 2 DVD’s
Recorded in Australia