Kristy presentation small-biztech_boston
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Kristy presentation small-biztech_boston
- 1. Five Surefire Ways to Get Your Company Found Online Kristy Campbell Director of Marketing 1
- 2. What is Manta? The world’s largest small business community. 2
- 3. Why do more than 1,500 business owners – like you – join Manta every day? • To promote their business and be found by customers • To connect with prospects, partners, and vendors • To share tips and learn best practices from other business owners 3
- 4. Manta Buzz No. 3 business/ finance site Top 50 U.S. site Top 100 most valuable startups Featured in: 4
- 5. The Biggest Fear of the Small Business Owner I'm not marketing 38% effectively I'll never be able 33% to retire I can't stay abreast of new 20% technology Source: ECSB, 2011 5
- 6. 1 Do an online search for Your company 6
- 7. 2 Remember to N.A.P. 7
- 8. For example: 123 S. Vine is not the same as 123 South Vine Street (724) 555-1212 is not the same as 724.555.1212 8
- 9. 3 Write the Way Your Customers Search (Search Engines are 3rd Graders) 9
- 10. Not sure which words to use? • Ask around! • Find out for free: Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal 10
- 11. What percentage of online Q: searches will be done from a mobile device in 2012? 50%+ A: According to Google 11
- 12. 4 Don’t Try to Outsmart the Search Engine 12
- 13. 5 Ask Every Customer One Question 13
- 14. What percentage of small Q: business owners track where their leads come from? 79% A: 14
- 15. Want more tips? Get daily tips delivered to your inbox. Sign up at: www.Manta.com Download our new e-book: “10 Surefire Ways to Get Your Company Found Online” www.Manta.com/ebook 15
- 16. Thank You! Email: kcampbell@manta.com FB: Facebook.com/mantacom Twitter: @manta Blog: blog.manta.com 16
Notas del editor
- Email service providers can help in a variety of ways-organization-automation-consistency with templates-deliverability (service provider works closely with Gmail, Hotmail to ensure messages go through)These are often cheap and can really increase productivityExamples of providers are Constant Contact, Mail Chimp, and Silverpop (for advanced users)
- Get listed in directories so that people can find your company (Manta). Name, Address, Phone Number-Find where your company is listed online and own that information, make corrections where you need to-All references to any part of N.A.P. should be consistent. -Local phone numbers are important for searches to define a company as being in a specific area
- keep driving instructions below the full addressIf there is any question about it do the Copy and Paste Test-Copy your current address and past it into Google, did your location appear without difficulty?
- When your customer is searching for a company or product, what keywords would they choose to put in a search engine?-Test this by showing a picture of your product (or even a competitors) to 10 employees or friends and ask them to write how they would search for that product. The variety of results will probably surprise you.-Use tools like those provided by Google AdWords Keyword tool (reference) to find most searched keywordsEXAMPLE: Don’t just pick the most common keywords. You need keyword phrases that you have a chance of winning. If you were to base most of you keywords on “Apple iPod” you will still likely be ranked on page 1,000 or higher in a google search. Combining “iPod” with “billings” and “service center” or “official retailer” is a way of identifying your niche.
- keep driving instructions below the full addressIf there is any question about it do the Copy and Paste Test-Copy your current address and past it into Google, did your location appear without difficulty?
- keep driving instructions below the full addressIf there is any question about it do the Copy and Paste Test-Copy your current address and past it into Google, did your location appear without difficulty?
- -Don’t try “keyword stuffing” (i.e. putting lots of keywords at the bottom of a page) you will get punished for this.-Instead build content with the keywords you would like found in the form of blog posts, etc.-Do not use white text on a white background to hide keywords-Do not buy links-This is called “Black Hat SEO” and do it will get you punished or even de-listed from search enginesEXAMPLE - At one point BMW was completely delisted from Google for some of the black hat techniques they were employing which included “doorway pages” that showed the search engine one page, and visitors to the site a different page.
- Don’t have 15 years of media buying experience? Programs like Google Adwords and Facebook are set up for beginner advertisers, and Pay Per Click ads are some of the most targeted ways to reach your audience. -Set up an account with Google Adwords and use their intro series to learn the basics. Utilize initial free help of a Google Rep to make sure you understand everything-Use those same keywords you established were the best for your business-Set Up Conversion Tracking so that you can analyze ROIEXAMPLE – In tip 12 we mentioned our Tree Removal Service. What if you can’t improve your SEO enough to be one of the top ranking websites for an important set of key words (Billings Tree Removal)? Google AdWords allows you to move to the top of the list through paid advertising. Purchasing this advertising is a great way to supplement SEO and give your business greater reach and recognition.
- keep driving instructions below the full addressIf there is any question about it do the Copy and Paste Test-Copy your current address and past it into Google, did your location appear without difficulty?
- -Revenue (Adoption of your product)-EBITDA (Can scale and make money)-Valuation drivers (key proof points to influence value of company)