Personal branding is something every wants, few know how to do it right and no one wants to claim their brand sucks.

1. Start and Grow Your
PERSONAL BRAND
Ramon Ray, Editor, Smart Hustle Magazine

2. How Can I Stand Out?

3. How Can I Be Different
In A Very Noisy Marketplace?

4. How Can I Be Memorable?

5. Who are you?

6. Who is Ramon?

7. 4x Entrepreneur, Speaker
and best selling author

9. Expert Witness to Congressional Small Business Committee

10. Tweet @ramonray

11. Why Personal
Branding

12. Benefit To You?

13. Personal Branding Benefits…
• You as the “only” choice
• Shield against price discounting
• Barrier against clients going to competitors

14. What Is It?

15. Sustained fame
(celebrity status) in your local
market (geographically or
professional category)

16. 3 Principles of
Personal
Branding

17. Perception and Reality
Fans

18. Perception and RealityPerception
Perception and Reality
Fans

19. Perception and Reality
Perception
Perception and RealityFans
Perception and RealityNo Frills vs Frills

22. Four Personal Traits Vital
For Personal Branding

23. Be Happy

24. Be Excited

25. Be Patient

26. Be Focused

27. Why Focus?
• Niche Is Premium
• Focus Is Cheaper
• Targeting is Easier
• Marketplace Can
Identify You Easier
• Good brands have deep
focus

28. Personal Connections and
Personal Branding

29. GET OUT IN YOUR
COMMUNITY &
NETWORK
Get out in your local community and
industry community

30. Why Network?
• Meet New People
• Make Key Partnerships
• Serendipity is Amazing

31. Good Networking Tips
• Listen to others
• Have a giving heart
• Find opportunities of
similarity
• Be brief and connect
deeper later
• Segment your
networking contents
• Don’t be a networking
shark

32. CULTIVATE CIRCLES OF PERSONAL INFLUENCE
Who are the
influencers in
your business?
MARI SMITH AND
RAMON RAY

33. Circles of Influence
• Everyone wants to
boost their brands –
even influencers
• They can help you boost
your brand
• Name association –
even a little bit - helps

34. The Personal Branding
Tool Box

35. PERSONAL WEB SITE

36. CONTENT WEB SITE

37. SOCIAL ENGAGEMENT

38. Social Content is the Best Way
For Small Businesses To Build
Your Personal Brand

39. Social Content is MOST
effective with ENGAGING
content (photos, video
campaigns, contests)

40. Analytics
Relevancy
Frequency
Engagement

41. EMAIL NEWSLETTER MARKETING
One to one connection with your fans and sponsors….

42. Email Newsletter Tips
• Great subject line
• Great content
• No spamming
• Be consistent

43. PROMO “SIZZLE REEL” AND
SHARING VIDEO

44. Video Tools
• Video Camera ($500)
• Good tripod
• Shotgun Microphone
• XLR to Mini Jack Adapter
• Modern Smartphone
• Lighting
• Video Editing Software

45. Video Hosting Platforms
• YouTube
• Facebook
• Snapchat
• Google Hangouts
• Vimeo
• Blab
• Periscope
• Meerkat

46. 2016 Is The Year of Video
• Brings YOU to life
• Highest form of
engagement

47. QUALITY PICS AND IMAGES
Headshot by Jason Gardner – jasongardner.net

48. Focus on YOU.
Look GOOD.
Good Pics.
No Babies.

49. 4 Power Tools

50. PUBLISH A BOOK
Adds credibility; media hook

51. PRODUCE AN EVENT
Headache, money losing, credibility, reach VIPs

52. MEDIA EXPOSURE
Credibility, massive brand boost

53. Media Exposure
• Start local
• Get to know journalists
• Don’t pitch – educate
• Know what’s important
to them
• Be there to HELP them
• Share your expertise or
a good story

54. CREATE YOUR OWN REGULAR “SHOW”
Audio (Podcast), Video (Youtube)

55. DELEGATE AND
GET HELP
Personal
Branding Takes
A Lot of Work

56. Why Delegate?
• Focus on what you do best
• Get help with things you
don’t want to do
• UpWork, Fiverr, 99 Designs

59. Start and Grow Your
PERSONAL BRAND
Ramon Ray, Editor, Smart Hustle Magazine