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Introduction - Social Media

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SOCIAL MEDIA FOR YOUR BUSINESS Overview of Social Media
Agenda Topic 9.30 Introductions 9.45 Overview of Social Media 10.15 Facebook 11.15 Break 11.45 Facebook 12.30 Twitter 1.00 Lunch 2.00 Twitter 2.30 LinkedIn 3.15 Blogging 4.00 Questions
There’s a new game in town..
What is Social Media… It’s technology that facilitates conversation It’s content that gets attention It’s people that engage
It’s not about this any more Marketing
There’s a new toy also..
Trip Advisor…
Food Spotting…
How do they find you?
People searching for a Hotel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are people searching on?
Find you on Google…
Google Places..
Google Places
Exercise – Google Places Research ,[object Object],[object Object],[object Object],[object Object]
Google Places Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example website
Find you on social media..
Twitter Search
Google Blog Search
67% more leads with a blog Marketing
Facebook getting more traffic than Google Marketing
More options..
Why should I care?
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise.. ,[object Object]
1. Listening to customers
Google Alerts
Google Blog Search
Twitter Search
2. Picking content..
Topical and/or Sports…
Entertainment
Website Content… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Humour…
Events…
3. Engaging people ,[object Object],[object Object],[object Object]
4. Measure results ,[object Object],[object Object],[object Object],[object Object]
5. Tools to deliver
Content – Interesting and engaging Marketing
Content – Interesting and engaging Marketing
Pablo on Facebook
Burrito Bar…
 
Agenda Topic 1.00 What you want out of to-day 1.15 Overview of Social Media 1.45 Twitter 2.30 Facebook 3.30 Break / Case Study 3.30 LinkedIn 4.15 Blogging 4.45 Questions

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Introduction - Social Media

Notas del editor

  1. Exercise on Flip chart.
  2. Pick a website from the group and review the website, maybe a few websites.
  3. Exercise on Flip chart.
  4. Is Social media a fad?