Proven ideas and tips for pre-show marketing at any trade show.

1. The Power of Tradeshow Marketing
Tradeshow Marketing
…the Key to Successful Exhibiting

2. The Power of Tradeshow Marketing
Pre-show marketing
Booth give-away
Post-Show follow up
and communication
trade show marketing
requires
a three part strategy
1
2
3
Successful

3. The Power of Tradeshow Marketing
PRE-SHOW MARKETING
Since many attendees make a list of booths they plan on visiting before the show
starts, this is a crucial step to driving attendees to the booth
You are exhibiting
Your location on the show floor
A reason for them to stop at your booth
1
2
3
To make existing and potential customers aware
Pre-Show Marketing Goals

4. The Power of Tradeshow Marketing
PRE-SHOW MARKETING
Scratch Off Postcards have proven to be
highly effective. The chance to win will
motivate attendees to stop by your booth.
While the attendee is revealing their prize, the
sales person has time to deliver their
30-second pitch. Remind attendees to only
scratch off the prize in the booth for the prize
to be valid.
• Capture contact information by offering
attendees a 2nd chance drawing for
any prizes not claimed at the show.
• The 4-color process scratch off
postcard will let attendees know where
they can find you on the show floor and
qualifies for lower postal rates.
SCRATCH OFF POSTCARDS

5. The Power of Tradeshow Marketing
PRE-SHOW MARKETING
Plastic postcards stand out from the rest of the pre-show marketing pieces.
Utilize the gift card portion as scratch off card. Attendee will bring the
postcard (or just the removable gift card) to the booth to scratch off the
prize box to determine their prize. Alternatively, the gift card can be a
luggage tag with the customer’s name and address preprinted with your
booth number.
PLASTIC POSTCARDS

6. The Power of Tradeshow Marketing
BOOTH GIVE-AWAY
PRIZES:
Create goodwill and a positive
atmosphere by having everyone
be a winner. The scratch off
game's big prize will draw
attendees into the booth. Recent
studies indicate that attendees
are equally motivated by both the
odds of winning a prize and the
size of the grand prize. Allocate
budget dollars equally for both
secondary prize winners and the
grand prize.

7. The Power of Tradeshow Marketing
BOOTH GIVE-AWAY
Music downloads and custom
electronic device skins are a popular
giveaway.
• Cards are light weight and
compact, minimizing draige
costs and are easy for the
attendee to bring home.
• Drive attendees to your website
to start the redemption.
• Add a quick and inexpensive
survey to better qualify the show
leads.
DIGITAL ENTERTAINMENT:

8. The Power of Tradeshow Marketing
CUSTOM SURVEY
Custom data capture is at the rot of a
successful trade show promotion. Our
digital download rewards have the ability
to have a custom landing page that can
capture data--making ideal for personal
information capture, surveys and more.
 $400 Price Includes:
• Survey Set-Up
• Data Capture
• Bi-Weekly Reporting
 Questions:
• Multiple Choice
• True / False
• Fill-In
• Questions mandatory or optional
DIGITAL ENTERTAINMENT:

9. The Power of Tradeshow Marketing
For more information on unique trade show marketing and incentives
to increase ROI, Contact Download Incentives.com at
512.507.4709 or by email at
robert@downloadincentives.com