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Tilapia
iPura®
builds in controls from the start
to increase value & protect your brand
 iPura®
assures product safety
and quality by executing
extraordinary precautions and
controls - from raw material
through product delivery.
 Water quality
 Feed quality
 Hatcheries
 Grow out ponds & reservoirs
 Processing plant
 Live wells
 Bleeding
 Filleting
 Trimming
 Inspection
 iPura®
organic clean-step
 Primary packaging &
labeling
 Fresh / freezing
 Secondary packaging &
labeling
 Shipping
 Cold storage
 Distribution
 Retail
 Consumer
iPura Tilapia
Cleaner Tastes Better
 Value Points
• Premium Quality and Taste = Repeat
Customers
• Nitrogen frozen = fresher than fresh
• Defrosts Faster
• Protects Brand Reputation
• Sustainable
• Proactive approach to Food Safety
• Chlorine Free
3
Distribution Controls
• Traceability
• Temperature monitoring
• Insured against recall and
regulatory intervention
iPura Tilapia
Cleaner Tastes Better
! Production Controls
• Oversight at farm level to ensure consistency, integrity and
traceability of raw materials
• Full time on-site food safety and quality assurance team
• On-site microbiologist for continual product and environmental
testing and validation
• Organic microbial clean step ~ no chlorine
• IVP pouches for protection against cross contamination
• Nitrogen Frozen to ensure product integrity and organoleptics
4
Generations of R&D
iPura®
A Science-Based Program
 Patented non-thermal technology developed in
association with Idaho State University
 Organic antimicrobials, FDA approved for seafood
 Delivery systems and hardware developed by Jet
Propulsion Laboratory engineers
 Over 20,000 tests in R&D
 Over 5,000 field confirmation tests
 National Food Labs – nutritional values unchanged
 For fresh product and product intended to be frozen
Research
20 PhD’s & 500 Technicians
• Hatchery
• Feed
• Grow-out
• Processing
Fish are a product of what
they eat, the water they live in,
the way they are processed
and handled
iPura
®
On-site Microbiology Team
PCR
Pathogen Detection
High Pressure Liquid
Chromatography (HPLC)
Detects Chemotherapeutics
Gas Chromatography
Mass Spectrometry
(GC-MS)
detects pesticides,
heavy metals
 U.S. Dept. of Agriculture National Organic list:
 Federal Register Vol. 71 No. 175 7CFR part
205:
Section 205.605 Nonagricultural synthetic substances
allowed as ingredients in or on processed products
labeled as “organic” or “made with organic”
Organic
Independent Certification
A pre-requisite for the iPura® program
GFSI Benchmarked Certification
Continual Audits
Examples
o BAP
o SQF
o BRC
Hainan Island
Up to 100 inches of rainfall annually
Excellent aquaculture environment
Sustainable
Aquaculture
Healthy fish grow in clean waters
Hatchery
Scientific controls from broodstock to fingerlings
iPura partners with state-of-the-art facilities
Fish arrive ALIVE at the processing plant
Fish swim into the factory
Dedicated 100% to tilapia processing
• Compartmentalized
• 9 lines with straight-line product flow
• Capacity of 1200 containers per year
iPura®
Antimicrobial Systems For Tilapia
Monitoring/Traceability
iPura Tilapia
22
iPura Retail Brand
• Independent Grocer Chains
• Foodservice

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I pura ~ twap usa info

  • 2. iPura® builds in controls from the start to increase value & protect your brand  iPura® assures product safety and quality by executing extraordinary precautions and controls - from raw material through product delivery.  Water quality  Feed quality  Hatcheries  Grow out ponds & reservoirs  Processing plant  Live wells  Bleeding  Filleting  Trimming  Inspection  iPura® organic clean-step  Primary packaging & labeling  Fresh / freezing  Secondary packaging & labeling  Shipping  Cold storage  Distribution  Retail  Consumer
  • 3. iPura Tilapia Cleaner Tastes Better  Value Points • Premium Quality and Taste = Repeat Customers • Nitrogen frozen = fresher than fresh • Defrosts Faster • Protects Brand Reputation • Sustainable • Proactive approach to Food Safety • Chlorine Free 3 Distribution Controls • Traceability • Temperature monitoring • Insured against recall and regulatory intervention
  • 4. iPura Tilapia Cleaner Tastes Better ! Production Controls • Oversight at farm level to ensure consistency, integrity and traceability of raw materials • Full time on-site food safety and quality assurance team • On-site microbiologist for continual product and environmental testing and validation • Organic microbial clean step ~ no chlorine • IVP pouches for protection against cross contamination • Nitrogen Frozen to ensure product integrity and organoleptics 4
  • 6. iPura® A Science-Based Program  Patented non-thermal technology developed in association with Idaho State University  Organic antimicrobials, FDA approved for seafood  Delivery systems and hardware developed by Jet Propulsion Laboratory engineers  Over 20,000 tests in R&D  Over 5,000 field confirmation tests  National Food Labs – nutritional values unchanged  For fresh product and product intended to be frozen
  • 7. Research 20 PhD’s & 500 Technicians • Hatchery • Feed • Grow-out • Processing Fish are a product of what they eat, the water they live in, the way they are processed and handled
  • 9. PCR Pathogen Detection High Pressure Liquid Chromatography (HPLC) Detects Chemotherapeutics Gas Chromatography Mass Spectrometry (GC-MS) detects pesticides, heavy metals
  • 10.  U.S. Dept. of Agriculture National Organic list:  Federal Register Vol. 71 No. 175 7CFR part 205: Section 205.605 Nonagricultural synthetic substances allowed as ingredients in or on processed products labeled as “organic” or “made with organic” Organic
  • 11. Independent Certification A pre-requisite for the iPura® program GFSI Benchmarked Certification Continual Audits Examples o BAP o SQF o BRC
  • 12. Hainan Island Up to 100 inches of rainfall annually Excellent aquaculture environment Sustainable
  • 14. Hatchery Scientific controls from broodstock to fingerlings
  • 15. iPura partners with state-of-the-art facilities
  • 16. Fish arrive ALIVE at the processing plant
  • 17. Fish swim into the factory
  • 18. Dedicated 100% to tilapia processing • Compartmentalized • 9 lines with straight-line product flow • Capacity of 1200 containers per year
  • 19.
  • 23. iPura Retail Brand • Independent Grocer Chains • Foodservice