1. social media - for business
Sat - Nov 17 - 2012
Sharjah Business Women Council
@rchakaki
Thursday, December 6, 12
2. about.me/rchakaki
@rchakaki
rama.chakaki.com
slideshare.com/rchakaki
DubaiEye103.8 Wed. 12-2
@barakabits
There are three things extremely hard:
Steel, a Diamond & to know oneself.
- Ben Franklin
Thursday, December 6, 12
4. Key Learning
Objectives
• Understand the key differences
between social media and traditional
media.
• Gain practical knowledge required to
build objectives and a social media
strategy.
• Select the relevant social media
platforms to begin engaging your
stakeholders.
• Gain knowledge of basic back -
office systems supporting
accounting, productivity, fundraising
and client management.
• Learn about online software service
providers of back-office systems
using Web 2.0 tools.
Thursday, December 6, 12
5. Ice-breaker - socialize
• random fact about you
• one fun reason you want to learn about social media
• a fact about your business idea the world would be interested in knowing
• something you heard about social media you find interesting
Thursday, December 6, 12
6. UNICEF
free the UNICEF
children
bullying
Thursday, December 6, 12
8. what makes a “Social” entrepreneur
Methodology borrowed
Self Target
new
socialized
Values
Thursday, December 6, 12
9. the basics hold on to your seats!
Thursday, December 6, 12
10. Social Media is..
• an umbrella term that defines the various activities that integrate technology,
social interaction and the construction of words, pictures, videos, audios and
software applications.
• people having conversations online
• conversations powered by
• blogs, RSS, microblogs, widgets, podcasts, video sharing sites, virtual
worlds, wikis, social networks, message boards
Thursday, December 6, 12
21. UAE – Teen Survey Results
• Teens are among the highest user population
• 20+ hours per week on social networking
• Most popular sites:
• Facebook
• YouTube
• Twitter
• Pinterest
• social gaming
Thursday, December 6, 12
22. UAE - Teen Survey Results
• Teens indirectly spend 350
billion USD
• They have an average of 53
online friends
• They are greatly influenced by
online trends
• They ignore online ads
Thursday, December 6, 12
30. it is mobile
• You will have your social media
channels with you all the time –
and it will be location based.
• The estimated mobile market is
3.3 billion US Dollars in 2013.
Thursday, December 6, 12
35. over 15 m people have watched the video on YouTube,
estimated to have generated over $150 m worth of exposure for the company.
Thursday, December 6, 12
54. The recipe for social media success
Seed Users and content – provided by host.
• Content • Experience
• Video • in media
• Audio • in software
• Text • in business
• Applications • in user behavior
• Relevant • online & off-line
• Useful • Marketing
• Users • Off-line Events
Thursday, December 6, 12
57. plan A to Z think big - plan bigger
Thursday, December 6, 12
58. data
process feedback data analysis
gathering
stakeholders message channels
your strategy
strategy &
budget
building vision timelines
blocks
Thursday, December 6, 12
59. define your vision &
discuss them with your stakeholders
goals
Thursday, December 6, 12
61. our region on the
web
• rapid consumption of new
social media tools
• learning to co-create
• learning from the web
• disconnected realities - digital
& non
• thirsty for positive content?
Thursday, December 6, 12
65. shorter - faster - more relevant
Hyper-
connectivity
shorter Hyper-
attention transparency
spans
the micro cycle
Miniaturization
of content, Fragmentation
products, and of demand
services and supply
Thursday, December 6, 12
66. conclusion - the macro of micro
• CRAFT a strong narrative and have it reverberate across social news streams.*
• SHRINK
• format
• time
• distribution
• authority
• ENGAGE
Thursday, December 6, 12
67. drive traffic from various channels to your site
Thursday, December 6, 12
68. Ripple effect - drive traffic back to your domain
Thursday, December 6, 12
69. Channels
Targets & Timelines
Target Launch Phase I Phase II Phase III Phase III+
Monthly Labor Market Trends Report (MLMTR) 1 3 3 3 2
Quarterly Supplement - Sector specific 1 1 1 1
Social Media
Reports
Blogs 5 monthly 5 15 15 15 15
Tweet
Site Membership
FB membership
Linked-in
Press Releases 4 1 1 1 1
PR Events 3 1 1 1
TV 3 1 1 1
Radio 3 1 1 1
Off-line activities
Thursday, December 6, 12
70. prioritize!
• HTML Mail
• website content
• blog
• viral video
• Tumblr
• twitter stream
• fb page
• pinterest boards
• linked-in groups
• wikipedia content
• stumble-upon pages
• sponsorship
• advertising
Thursday, December 6, 12
71. document
fundraising notes sharing photo stream accounting
sharing
--- --- --- ---
---
first giving evernote flicker xero
dropbox
thought niche social
crowdsourcing credibility video
leadership blog community
--- --- ---
--- ---
indigogo wikipedia vimeo
wordpress ning
visual social HTML eMail
slide sharing productivity tool analytics
network ------
--- ------ ---
--- campaign
slideshare social text raven tools
pinterest monitor
mass social communication professional
network
---
channels social network
---
crm
----
instant news
----
facebook
& tools linked-in
centric CRM twitter
Thursday, December 6, 12
72. Revised
• Understand the key differences
between social media and traditional
media.
• Gain practical knowledge required to
build objectives and a social media
strategy.
• Select the relevant social media
platforms to begin engaging your
stakeholders.
• Gain knowledge of basic back -
office systems supporting
accounting, productivity, fundraising
and client management.
• Learn about online software service
providers of back-office systems
using Web 2.0 tools.
Thursday, December 6, 12
73. References
• eCommerce - Middle East (Marka VIP) http://markavip.com.website-information.info/
• Lawyers online - http://www.lawsitesblog.com/2012/08/aba-survey-shows-growth-in-lawyers-social-media-
use.html
• public parts - book
• 9 Best Social media campaigns ever - http://au.smallbusiness.yahoo.com/photos/photo/-/14805271/the-7-best-
social-media-campaigns-ever/14805278/
• Best Social Media News Reference - mashable.com
• social media landscape - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/12/4-megatrends-in-
social-media-and-social-business.html
• karen the bus monitor - forbes - http://www.forbes.com/sites/toddessig/2012/06/25/donations-to-karen-klein-
bullied-bus-monitor-pour-into-crowd-funding-site/
• Online people classification - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/07/what-is-social-
media-the-history-of-social-media-and-the-social-media-ecosystem.html
Thursday, December 6, 12