Eloqua customer presentation from Erik Weitzel from Rasmussen College for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

1. Structure Follows Strategy
April 30, 2013

2. • The overall strategy of a campaign, including
measuring metrics, are clearly laid out first
• Operational challenges are identified through
discovery sessions
• Work though options to overcome
operational challenges
• Call Heidi
Structure Follows Strategy
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 2

3. Connecting with a distribution center
Challenge One
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 3

4. Solution
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 4
Post Data to Server Processing Step

5. Challenge Two
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 5
Connecting with a distribution center
without human intervention

6. Solution
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 6
Post Data to Server Processing Step
through Cloud Connector

7. Challenge Three
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 7
Notifying everyone and their brother

8. Solution
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 8
Send Notification Email Using Picklist

9. • Develop strategy first
• Don’t be afraid to challenge the system
• If there is not a way to do it, request it
• Of course, have fun with it
Conclusion/Tips
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 9

10. Questions & Comments?
May 2, 2013 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 10